2: Making himself as WCW Champion
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When you talk about devaluing a belt, making one of your head writers the promotion’s top champion is right at the top of the list. Clearly, Russo was going into it for himself at this point and saw himself as the top heel in the entire WCW brand.
Russo pushed himself in a cage match against Booker T for the WCW World Heavyweight Championship before intervention by Goldberg inadvertently saw Russo being speared through the cage, thus escaping before Booker T. Even though Russo only held the belt for a little while, he devalued the belt for a long while to come.
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Edited by Staff Editor
