Vince Russo's 5 dumbest ideas

1: David Arquette as WCW Champion

Why?

Although this idea is sometimes attributed to Tony Schiavone, he only meant it as a joke when he pitched it. Russo took the ball and ran with it to the extent that it killed the credibility of WCW’s prestigious World Heavyweight Championship.

Arquette originally got involved with WCW with the terrible “Ready To Rumble” movie which gave Russo the idea that making him World Heavyweight Champion around the same time as the movie released would get WCW a lot of mainstream attention. Even though it did get WCW attention, it was all negative and mainstream fans began to see WCW as a joke. No matter what WCW did, they never recovered from this body blow.