4 Reasons why the brand split needs to be taken seriously

Quinn

#2 Cut RAW’s running time and make it less boring

RAW officially moved to a 3-hour TV block beginning with the 1,000th episode

Okay, it’s been said a bunch of times, but RAW has long since worn out the welcome of the 3-hour format. If WWE has proven anything over the last several years, it’s that it has no idea how to fill a 3-hour program 52 times a year.

In their current state, they can barely pull that off with PPV outings, so doing it every single Monday for RAW is simply unfeasible.

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The program, in its current state, drags like an anchor through an ocean of clay. It’s filled with recaps of events that are barely 20 minutes old, backstage filler segments and repetitive matches.

The RAW creative team is also clearly burned out, and RAW’s storylines often feel phoned in and basic. How many times have Dean Ambrose and Chris Jericho wrestled each other in the last month?

As if WWE needed another distraction, much of RAW these days is also spent trying to tiptoe around the booking of WWE World Heavyweight Champion Roman Reigns, who is quite possibly the least popular main event star on the roster, but is being booked as a white bread babyface.

As a result, WWE typically opts to either forgo giving him a match on RAW or not having him Main Event when he does wrestle, as a way of avoiding those bad reactions.

To sum up, RAW desperately needs to return to a more consumable 2 hour format, with less BS and more relevant content. WWE needs to employ the KISS method: Keep It Simple, Stupid.

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