4 Reasons why the brand split needs to be taken seriously

#3 Make SmackDown! important

WWE is already moving in the right direction when it comes to doing right by SmackDown!. The neglected “B-Show” is getting a major upgrade with the implementing of the 2nd Brand Split by way of (finally) switching from a taped format to live TV.

By making this switch, it appears WWE is finally ready to make SmackDown! destination programming again. As a personal example, I haven’t watched SmackDown! more than twice in three years and at no point have I had any difficulty following storylines or making sense of what’s going on. That’s because SmackDown! has basically been RAW: The Abridged Version, for years now.

With SmackDown! going live, and rumors swirling that WWE may be bringing back brand exclusive PPVs, it’s time for SmackDown! to be taken seriously again. This time around, there shouldn’t be anything to label SmackDown! as the “B-show”.

Getting drafted to SmackDown!, for example, shouldn’t be looked at as a demotion.