WWF vs. WWE: Which Is The Better Brand?

#3 Broadcasting

When it comes to broadcasting and reach, which era was stronger?

A big part of how the WWF originally exploded was by capitalizing on syndicated television, as well as a relationship with the USA Network. In just a few years, the promotion garnered a bigger national presence than any wrestling company ever had, in addition to largely pioneering pay per view and the home video market.

There are ways in which comparing the WWF and WWE in terms of their broadcasting capabilities simply isn’t fair given technological differences. Indeed, the success of each brand is largely a testament to Vince McMahon and company staying ahead of the curve and making the most of the technologies available to them. Still, it’s hard to make any argument against WWE’s current model, which includes cable (and soon network) TV, the crown jewel of the WWE Network, and continually expanding its reach on YouTube, Facebook, and other platforms to make more content more accessible and affordable to a larger audience than ever before.

Advantage: WWE