Adidas, Yonex and China's Li Ning all chase after Pusarla Venkata Sindhu to endorse them

Pusarla Venkata Sindhu: The most sought-after Indian Badminton star

Rising Indian badminton star, Pusarla Venkata Sindhu is being chased by top brands like Adidas, Yonex and China’s Li Ning to endorse them in Indian markets.

Confirming the offers, Sindhu’s father P V Ramana, a former volleyball international, told IANS that they are weighing all the offers.

Li Ning, in a bid to enter the Indian market in a big way, has apparently offered 18-year-old Sindhu, currently contracted by Japanese major Yonex, an irresistible two-year contract which would make her the richest shuttler in the country.

“Nothing has been finalised yet. It is true that Li Ning has made an offer, but we haven’t decided anything yet. Two other companies have also come up with equally impressive offers and we are studying the terms and conditions of all,” Ramana told IANS.

“My daughter currently has a contract with Yonex that runs till January 31, 2014. We will take the call around Febuary 1, 2014, when everyone will come to know,” added Ramana.

Ramana said the whole exercise is to get the best deal for his daughter and a final decision will be taken after consulting Sindhu’s coach and former All-England champion Pullela Gopichand.

“I have also been a sportsperson for 20 years and I know how it has treated me. I don’t want the same to happen to my daughter. Whoever offers us the best deal, we will take that. The final decision will be taken in consultation with Gopichand,” said the Arjuna awardee.

The performance graph of Sindhu has been on the upswing and this year she became the first Indian woman to win a singles medal at the World Championships in August followed by two Grand Prix Gold titles in Malaysia and Macau.

Currently ranked No.11, Sindhu also made it to the top-10 of the world briefly and like her father she was conferred the Arjuna Award in September.