Badminton star PV Sindhu launches Li Ning store in New Delhi

New Delhi, 16th February 2014: India’s ace badminton star and World No. 10 ranked P.V. Sindhu inaugurated sports brand Li Ning’s store at Rajouri Garden main market in New Delhi on Sunday, in the presence of Mr. Mahendra Kapoor, Director – Li Ning and media persons.

Sindhu, the first Indian woman to win a medal in the World Championships, has recently begun a new association and signed two-year deal with Li Ning, one of the leading sports brands in China. Along with Sindhu, 2010 Commonwealth Games Gold medallists Jwala Gutta and Ashwini Ponnappa are also the brand ambassadors of the Chinese company.

The company was founded by China’s ex-Olympic gymnast Mr. Li Ning in 1990. At present, the Beijing-based sports group has wide range of sporting goods and athletic shoes in various sports such as running, basketball, badminton, football, tennis, diving and fitness.

P.V. Sindhu is pleased with the product ranges and said: “I am delighted with this new partnership in the beginning of the year. Li Ning is a renowned sporting brand in badminton and manufacture high quality products. I am feeling comfortable with their equipments and apparels.”

Mr. Mahendra Kapoor, Li Ning Director said at the occasion: “We have a very aggressive approach in the Indian market. We know that the sports market is very competitive in our country and Li Ning has to fight against major established sports brands. But we are delighted that top badminton players are satisfied with our products, which is a great motivation for us. We will open more stores like this around the country in coming months.”

About Li Ning:

Li Ning Company Limited is one of the leading sports brand companies in China, mainly providing sporting goods including footwear, apparel, equipment and accessories for professional and leisure purposes primarily under the LI-NING brand. Headquartered in Beijing, the Group has brand marketing, research and development, design, manufacturing, distribution and retail capabilities. It has established an extensive supply chain management system and a retail distribution network in China, predominantly through outsourced manufacturing operations and franchised distribution.

In addition to its core LI-NING brand, the Group also manufactures, develops, markets, distributes and/or sells sports products under several other brands, including Double Happiness (table tennis), AIGLE (outdoor sports) and Lotto (sports fashion) which are either self-owned by, licensed to or operated through joint ventures.