PV Sindhu with her medal-winning performance at the Summer Games in Rio de Janeiro has now become a role model for youngsters. Off the court too, the Hyderabadi, through her beliefs, has gained many admirers. Sindhu who has traditional middle-class roots won't be promoting liquor or cigarettes on moral grounds.
A day after the shuttler bagged a three-year deal with sports management company Baseline Ventures, Tuhin Mishra confirmed Sportskeeda, "She won't be endorsing products that are harmful to one's health ever and will stay away from them.”
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The shuttler, who now commands a huge fan following, has refused to act in commercial advertisements which will have an adverse impact on the youth, keeping in mind the young generation. Sindhu remains concerned about the health hazards of carbonated soft drinks as well, particularly among children. "We have not yet decided about the deal with aerated drinks as well – be it Brand A, B, or C. But the decision will be taken kept in mind the welfare of the society and people around her," he added.
Also Read: Olympic silver medallist PV Sindhu becomes the highest earning non-cricketer in India
Her mentor Pullela Gopichand rejected the brand endorsement offer from Coca-Cola after he won the All England Badminton Championship in 2001. He was the second Indian to clinch the prestigious trophy after the renowned Prakash Padukone, who won the title in 1980.
At a time when badminton is on the rise, and the chance to appear before millions of people, Sindhu could not go against what she believed in. She has given a great message through this decision and it’s equally heartening to know that she puts the society ahead of her personal gains.
Sindhu was awarded the Khel Ratna this year by the Government of India. Cash rewards and benefits have been flocking in from left, right, and centre for the ace shuttler who have been promised close to 13 crores by state governments, federations, and private organizations.
