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New Delhi - VivaKi Exchange, a division of TLG India Pvt. Ltd., has clinched the media mandate for the Indian Badminton League (IBL). The deal is estimated to be worth around Rs 25 crore in the inaugural year. The deal is not limited to traditional media but will cover social and newer forms of digital media as well
On the association, Badminton Association of India (BAI) president Akhilesh Das Gupta said: “The Indian Badminton League aims to bring long-term benefits for the players and will usher in a new era in the sport. We welcome VivaKi on board and hope this association will take badminton to new heights.”
The inaugural edition of the IBL will be held from August 14-31. Top shuttlers from around the world, including Indian icons Saina Nehwal, Jwala Gutta, Parupalli Kashyap, Ashwini Ponnappa, and P.V. Sindhu have confirmed their participation.
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