$74,000,000 million Dodgers star partners with $404 million-worth Edmunds for car brand deal

Modified Apr 17, 2025 05:16 GMT

Dodgers star partners with $404 million-worth Edmunds for car brand deal - Source: Imagn

Dodgers star Tommy Edman recently landed his first brand deal with the squad. The 2024 NLCS MVP has been chosen as the face of the campaign with car shopping site Edmunds. The American car resource company is valuated at around $404 million per recent reports.

Edman is set to appear in an ad campaign for Edmunds called "Edman for Edmunds," a word play between the two entities. In a statement, Edmunds' senior vice president for marketing Alison Steinlauf Anziska revealed the reasoning behind the utility star's selection.

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"We’re also partnering w/ Dodgers superutility man & playoff hero Tommy…Edman who will headline a new ad campaign for Edmunds later this year." - @ Edmunds

“This versatility makes Tommy a perfect fit for Edmunds, as we pride ourselves on delivering a range of tools, education and expert insights in every car shopping at-bat,” said Anziska in a statement on the company's website.

The company cited Edman's ability to accommodate the team's needs when the need arises as exemplified by his play on the field. In 2024, Edman appeared in three different field positions for Los Angeles while maintaining a high level of proficiency in each — a testament to his flexibility as a player.

Tommy Edman's mother throws first pitch for Dodgers' Korean Heritage Night

In a heartwarming moment, Tommy Edman's mother, Maureen Kwak Edman — threw out the first in the Dodgers' Korean Heritage Night game against the Colorado Rockies with her son catching at home plate.

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Tommy is half-Korean through her mother Maureen. It is reported that Maureen's family moved from South Korea to the United States when she was five. The Kwak family settled in the Los Angeles-area and subsequently, Tommy's mother became a die-hard Dodgers fan.

Edman is currently tied for the National League-best when it comes to home run with six. The utility man has had a blazing start to the year and is batting .267/.309/.560 with 14 RBIs, two doubles, a triple, and one stolen base.

Also a part of the Korean Heritage Night festivities is K-pop group TREASURE.

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The ten-piece boy band are one of the most popular acts in the world, having sold more than six million copies of their albums. The group has also won a plethora of awards and a nomination in the MTV Europe Music Awards.

About the author

Daniel Santiago is a journalist who has been reporting on baseball at Sportskeeda since 2022. He was drawn towards the sport after the underlying statistics and the analysis surrounding it grabbed his attention.

Daniel particularly enjoys furnishing reports about historic events in baseball and analyzing the game through a statistic-based outlook, based on Fangraphs and Baseball-Reference. This is in line with how he enjoyed watching baseball as a pastime. As a writer, he is very particular about cross-checking from reputable sources and doing his due diligence.

He became a lifelong Hideki Matsui fan after his exploits in the 2009 World Series for the New York Yankees. Among the current generation, Daniel's favorites include Shohei Ohtani and Jung Hoo Lee. Daniel is a huge follower of Asian baseball and both Ohtani and Lee have been in the top echelon of their respective leagues during their time with the NPB and KBO.

His favorite moment as a baseball fan was the final at-bat of the 2023 World Baseball Classic between Shohei Ohtani and Mike Trout. He believes there aren't many words to fittingly describe the intensity of the moment.

As an avid sports fan, Daniel watches other sports and Esports when not writing about baseball.

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Edited by Daniel Santiago