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The Houston Astros will have a slightly different look in 2023, with an advertising patch on the sleeves of all their jerseys. This is a new trend sweeping North American sports that allows teams to make more revenue. The patch will be seen in every game, causing it to be seen in virtually every highlight video the team produces. Many fans are troubled by this trend.
Baseball uniforms are iconic, instantly recognizable and, most importantly, beautiful. Any changes are often met with backlash, let alone a change made to serve corporate interests. Perhaps the extra revenue will help teams improve their lineup, but fans aren't sure it is worth the cost.
Houston Astros beat reporter Chandler Rome confirmed the team would be wearing the patch for every 2023 game.
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The Astros are not the only team that will be adding the advertising patch to their 2023 uniforms. The Arizona Diamondbacks, San Diego Padres, Boston Red Sox and now the Houston Astros will all have advertisements on their uniforms. Seeing a historic club like the Red Sox use their uniforms to advertise for an insurance company will take some getting used to.
It is unclear how much this will affect the bottom line for these teams, but it has to be a huge boost. The MLB plays the most regular-season games of any of the four major sports in North America by a lot. This means more opportunities for the advertisement to be seen by a national audience. While the benefits are obvious, some fans still don't believe they are worth the cost.
It is important to remember that in the end, every MLB organization, and the MLB itself, is a business. These teams' primary goal is to maximize profits, and winning is a result of trying to reach that goal. The teams can still provide incredible memories and unforgettable moments, but it's a business.
The Houston Astros are poised for a major 2023 season and will be doing it with a new patch on their uniforms.
Can the Houston Astros repeat as World Series champions in 2023?
Few things in sports are harder than winning back-to-back championships. Keeping the core together and motivated throughout the entire season is a remarkable feat. However, if any team is capable fo it, it's the Astros.
They have proven to be an incredibly well run team that is capable of maximizing their opportunities.
