New York Mets Chief Marketing Officer putting together creative marketing strategy to build the club's brand globally

The phrase "not your father's Mets" is starting to gather steam. The New York Mets are quickly gaining ground on their cross-town rivals. The New York Mets have invested heavily over the last few years and it could be argued that they now boast a better roster than the New York Yankees.

One of the chief marketing officer's goals is to take the organization to new heights. The club is still far behind MLB rivals such as the Yankees and Los Angeles Dodgers. In order to catch up, they are using some creative marketing techniques.

The Mets recently invested in a Super Bowl commercial that will place them front and center in the sports world. Andy Goldberg, the club's chief marketing officer, recently spoke with the Athletic about the benefits of the commercial:

"They’re wearing Yankee hats bc it’s an ‘NY,’ and New York is cool, right? I want that to be a Met hat" - Andy Goldberg

"You go around the world, and you see people and they’re wearing Yankee hats. They’re not wearing Yankee hats bc they’re Yankee fans, just to be clear. They’re wearing Yankee hats bc it’s an ‘NY,’ and New York is cool, right? I want that to be a Met hat" - Evan Drellich

Steve Cohen and the Metropolitans staff are not just building something great on the field, but off it as well. The club has become a global brand since its inception in 1962. It is now aiming to go a step further and cement its place as one of MLB's top organizations.

The New York Mets are coming up with a creative marketing strategy to build their global brand

New York Mets fans gather outside of the stadium prior to game three of the National League Division Series at Citi Field

The Super Bowl has historically been one of the most-watched sporting events in the world. The exposure could provide the Metropolitans with a few extra fans in their seats in the coming years.

The 30 second commercial is entertaining and will make fans laugh. It also involves several New York Mets players, including Brandon Nimmo and Tomas Nido. One of the team's latest recuits, Kodai Senga, also made a brief appearance.

The New York Yankees are still the team to catch when it comes to franchise value, global fan base, and championships. The Mets, however, are doing everything they can to balance the power in the "Big Apple."