Paul Skenes' girlfriend Olivia Dunne showcased her gymnastics skills during a visit to Walmart, as part of a promotional video for W, a body care brand she partners with Jake Paul. The brand launched in June 2024.
The partnership with W is part of the already rich portfolio of Dunne, who signed new NIL deals with Passes and Nautica this year. Her earlier NIL deals include American Eagle, Raising Cane's, Ulta Beauty, Purina, Accelerator energy drink, Vuori and Microsoft.
On Wednesday, Olivia Dunne posted a video where she performed a gymnastics-inspired "party trick" while promoting W. In the clip, she grabbed a W product from the shelf and executed two back-to-back flips, kicking the product each time and catching it as she landed.
She shared the clip, which has amassed more than 120,000 likes, on her Instagram story, captioning it:
"My party trick."
Olivia Dunne discusses decision to partner with Jake Paul's W brand
Jake Paul, an internet personality and entrepreneur, first met and discussed the idea of the W brand with Olivia Dunne at Michael Rubin's white party during the Fourth of July weekend.
Fast forward a few months to Wednesday, the duo announced joining hands to promote W, a men's personal care brand. The "W" stands for win, and the LSU gymnast was intrigued by the unique concept.
"I’m so excited. I think this is a great matchup between me and the other people on the team – we call ourselves the Avengers – but my core valuers align with Jake so well, and my audience loves sports. So I feel like it’s perfect, and I’m super stoked to be partner," Dunne told FOX Business.
"I always thought it was a really cool concept, and I love what the brand stood for. I feel like beginning your day with a win is awesome," Dunne said. "W" is short for win. "I think it stands for something super cool."
Olivia Dunne also appreciated the qualities of his fellow partner in the brand, Jake Paul.
"He was super excited to talk about W, it was just really cool to hear what he had to say in person, and his ambition for pretty much everything he does," Dunne said.
"Whether it’s boxing or creating content or starting a new brand, anything he does, he puts 101% into it, he finds success – or a win, shall I say – in every area. I saw that ambition in person, and that’s something that I wanted to be a part of."
Jake Paul, one of the pioneers of the wave of influencer boxing, will face Mike Tyson in the ring on Nov. 15.