Discover the latest news as they drop on how sport can be used to serve commercial objectives of brands and sports properties
Discover the latest news as they drop on how sport can be used to serve commercial objectives of brands and sports properties
![\'We prioritize improving the sport\'s quality and establishing a lasting legacy\' - Vita Dani, co-owner, Chennaiyin FC [Exclusive]](https://staticg.sportskeeda.com/editor/2023/02/c11ec-16775773589173-1920.jpg?h=166)
