Caleb Love is a guard for the Arizona Wildcats, a team competing in the Big 12 Conference. He is in his senior year, as of April 2025. Love started his college career with North Carolina Tar Heels in 2020 and appeared in 101 games for the Tar Heels. He scored 1,476 points and registered 338 assists for his former team before joining the Wildcats ahead of the 2023-24 season, according to the Wildcats' website.
Love, who attended Christian Brothers College High School, won the Pac-12 Player of the Year award in the 2023-24 season. He was named to the First Team All-Big 12 and was a Jerry West Shooting Guard of the Year finalist for the second time in a row the following season. Love also became the 13th player in NCAA history to score 1,000 points at two different universities, as per the aforementioned website.
Caleb Love NIL Deals
Caleb Love has multiple NIL deals with various brands, as per On3. The Arizona Wildcats player has NIL deals with brands like Mondelez, Powerade, SKIMS, Keurig, and RITZ Crackers. Love has ongoing partnerships with the Arizona Assist Club and has worked with The NIL Store and Stuff the Bus as well.
Caleb Love NIL Deal Tracker
| Date | Deal Partners |
| 3/13/25 | Mondelez |
| 1/23/25 | The NIL Store |
| 12/17/24 | Powerade |
| 3/19/24 | Keurig |
| 3/18/24 | Skims |
| 3/11/24 | RITZ Crackers |
| 1/18/24 | Stuff the Bus |
| 9/27/23 | Arizona Assist Club |
| 3/16/23 | 10,000 Small Businesses Voices |
| 3/2/23 | Continental Tires |
| 2/2/22 | Outback Steakhouse |
Read More: Caleb Love Transfer
Caleb Love Notable NIL Deals
Mondelez
Caleb Love joined Mondelez's March Madness NIL campaign on March 13, 2025. Mondelez is a multinational food company known for brands like Oreo and Cadbury.
The NIL Store
Caleb Love partnered with The NIL Store for its 'Hometown Hero' high school jersey collection on January 23, 2025. The NIL Store makes customised merchandise for student-athletes.
Powerade
Caleb Love signed an NIL deal with Powerade, which is a sports drink brand owned by The Coca-Cola Company, on December 17, 2024.
Keurig
Caleb Love partnered with Keurig for a March Madness NIL campaign on March 19, 2024. Keurig is a brand known for its coffee makers and single-serve coffee pods.
SKIMS
Caleb Love joined Kim Kardashian's SKIMS NIL promotion on March 18, 2024. SKIMS is a shapewear and clothing brand that makes loungewear and undergarments.
RITZ Crackers
Caleb Love signed an NIL deal with RITZ Crackers, a popular snack brand owned by Mondelez International, on March 11, 2024.
Stuff the Bus
Caleb Love partnered with Stuff the Bus, which is a nonprofit organization that works to provide school supplies for underprivileged students, on January 18, 2024.
Arizona Assist Club
Caleb Love signed an NIL deal with the Arizona Assist Club, which is a fundraising group that supports Arizona basketball players, on September 27, 2023. He continued his partnership with the Arizon Assist Club on May 30, 2024.
10,000 Small Businesses Voices
Caleb Love starred in an NIL ad for 10,000 Small Businesses Voices, which is an initiative advocating for small business policy changes, on March 16, 2023.
Continental Tires
Caleb Love signed an NIL deal with Continental Tires, which is a German tire manufacturer known for automotive and industrial tires, on March 2, 2023.
Outback Steakhouse
Caleb Love partnered with Outback Steakhouse, a casual dining restaurant, on February 2, 2022.
Read More: Caleb Love Wingspan
FAQs on Caleb Love
A. Caleb Love plays as a guard for the Arizona Wildcats.
A. Caleb Love attended Christian Brothers College High School.
A. Caleb Love stands 6'4" tall.
