Travis Hunter is a collegiate football cornerback and wide receiver for the Colorado Buffaloes, representing the University of Colorado Boulder in the Big 12 Conference. Hailing from Suwanee, Georgia, United States, he began his college football career with the Jackson State Tigers in the 2022 season. He stayed with the team for the season, following which, he entered the transfer portal in 2023 and joined the Colorado Buffaloes.
Travis Hunter has played 29 games throughout his collegiate football career, as of December 2024. Hunter recorded 2,061 receiving yards and made 23 touchdowns along with 167 receptions, as per ESPN. His football career has landed him several accolades including SWAC Freshman of the Year in 2022. He also became the Consensus All-American and won the Paul Hornung Award in 2023. Hunter received First-team All-Big 12 honors in offense and defense as well as Big 12 Defensive Player of the Year in 2024. Ultimately, Travis Hunter won the Heisman Trophy on December 14, 2024.
Travis Hunter’s NIL deal worth 2024
As of December 2024, Travis Hunter's NIL deal valuation stands at $5.7 million, according to On3 data. He holds a NIL 100 rank of #2 and a college football NIL rank of #2. In December 2024, his NIL deal valuation increased from $5.1 million in the first week to $5.7 million in the fourth week.
Also read: Who is Travis Hunter's fiance?
Travis Hunter's NIL deal tracker
Travis Hunter signed his first NIL deal with the digital banking platform Greenwood on July 27, 2022. Since then, he has partnered with multiple brands and endorsed them through his social media handles. Some of the notable brands he has worked with include Celsius Drink, Michael Strahan Brand, Actively Black, SoHoodie, Phil Long Ford, WaterLand Co, NXTRND, KastKing, Gary Yamamoto Custom Baits, Celsius, 7-Eleven, American Eagle Outfitters, Cheez-It, Rock 'Em Socks, FreeFrom Sports, Leaf Trading Cards, EA Sports, JLab, United Airlines, NerdWallet, and Adidas, as per On3's official wesbite. On December 12, 2024, Adidas Football US officially announced their partnership with Travis Hunter, posting his picture endorsing Adidas shoes on their X (Twitter) handle @adidasfballus.
The following table compiles Travis Hunter's endorsements, as of December 2024, as per On3 data:
| Date | Brand |
| 12/12/24 | Adidas |
| 9/19/24 | NerdWallet |
| 9/05/24 | United Airlines |
| 9/04/24 | JLab |
| 8/26/24 | Celsius |
| 7/20/24 | Rock 'Em Socks |
| 2/22/24 | EA Sports |
| 1/16/24 | Leaf Trading Cards |
| 12/28/23 | FreeFrom Sports |
| 12/12/23 | Rock 'Em Socks |
| 10/31/23 | Cheez-It |
| 10/28/23 | American Eagle Outfitters |
| 9/19/23 | 7-Eleven |
| 9/16/23 | Celsius |
| 7/10/23 | Gary Yamamoto Custom Baits |
| 6/14/23 | KastKing |
| 5/17/23 | NXTRND |
| 5/11/23 | WaterLand Co. |
| 4/27/23 | Phil Long Ford |
| 10/20/22 | SoHoodie |
| 10/19/22 | Actively Black |
| 9/15/22 | Michael Strahan Brand |
| 8/26/22 | Celsius Drink |
| 7/27/22 | Greenwood |
Adidas
Travis Hunter signed a significant endorsement deal with Adidas on December 12, 2024. The partnership was announced via Adidas Football US's official X (Twitter) handle, where they shared pictures of Travis sporting Adidas shoes.
NerdWallet
On September 19, 2024, Travis Hunter partnered with NerdWallet, a company known for its financial advice and tools. This collaboration aims to promote financial literacy among young audiences and he posted a promotion video of NerdWallet on his Instagram handle.
United Airlines
Travis Hunter partnered with United Airlines on September 5, 2024. This partnership helps United Airlines connect with sports fans and frequent travelers, promoting its brand and the flight routes colleges. He also posted a promotion post with United Airlines on December 17, 2024, after winning the Heisman trophy.
JLab
Travis Hunter signed an endorsement deal with JLab on September 4, 2024. Known for their innovative audio products, JLab's college football NIL campaign includes a partnership with Travis Hunter among other athletes and they posted a promotional video featuring sports athletes on their YouTube channel.
Celsius
Celsius, a popular fitness drink brand, partnered with Travis Hunter on August 26, 2022. This endorsement leverages Travis's athletic image to promote Celsius products as essential for peak performance and energy. Since his partnership with Celsius, he has posted various promotional videos on his social media handles promoting Celsius drink.
Rock 'Em Socks
Travis Hunter signed with Rock 'Em Socks on December 12, 2023, promoting their brand through his social media handles. Known for their fun and stylish sock designs, this partnership allows Rock 'Em Socks to capitalize on Travis's popularity. The Rock 'Em Socks also announced Travis Hunter's “I’M HIM” collection via their Twitter handle on July 20, 2024.
EA Sports
On February 22, 2024, Travis Hunter announced his partnership with EA Sports, announcing that he is in a game called College Football 25, created by EA Sports.
Leaf Trading Cards
Travis Hunter partnered with Leaf Trading Cards on January 16, 2024. This endorsement showcases his appeal in the collectibles market, promoting trading cards featuring his image. The brand announced a Travis Hunter edition card called "2024 Leaf Metal ANIME NATION Travis Hunter" throughout their X (Twitter) handle.
FAQs on Travis Hunter
A. Travis Hunter plays as a cornerback and wide receiver.
A. Travis Hunter was born in West Palm Beach, Florida, United States.
A. Travis Hunter is 6'1" (185 cm) in height and weighs 185 lbs (84 kg).
A. Travis Hunter represents the Colorado Buffaloes in college football.
A. Travis Hunter transferred to the University of Colorado from Jackson State University in 2023.
