(via Star Sports)
During last year’s World Cup, the most-anticipated videos were definitely the “Mauka Mauka” advertisement campaigns by ICC’s official broadcast partners Star Sports.
The whole campaign started with a brilliant idea to set the stage for the biggest match of the World Cup 2015 group stages - India vs Pakistan. Cashing in on Pakistan's winless streak against India at the World Cup, they wrote a script for an ad.
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This World T20 season the much-awaited “Mauka Mauka” advertisement is back just after India’s shocking defeat to New Zealand in the opening game of the tournament. The latest one showed the Pakistani fan talking to Pakistani captain Shahid Afridi through a video call.
The fan is urging his beloved team’s captain to break the losing streak against India in the upcoming match. He even brings his son in front of the webcam and yearning his captain to win it for the new generation of fans.
Pakistan have never beaten India in a World Cup match, be it the 50 overs World Cup or the World T20. In previous four World T20 clashes Pakistan have lost three matches and one ended in a draw. The upcoming match in Kolkata will be the fifth clash between these two neighboring nations who shares a very intense passion for the game.
The “Mauka Mauka” campaign makes Pakistan’s losing streak the main focus of the advertisement and included that it is the fifth Mauka (chance) for Pakistan to beat India in World T20.
Here are some of the initial reactions on Twitter after the ad aired yesterday.
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