GTA 6 marketing rights reportedly belongs to PlayStation (PS5 and PS5 Pro)

As per the latest report, the GTA 6 marketing rights might have been secured by PlayStation. Since last December, it has been rumored that Sony may sign exclusive rights to promote Grand Theft Auto 6, and for good reason. The company’s relationship with the game’s developers Rockstar Games has been well noted in the gaming industry since the PS2 days.

On September 3, 2024, the new report by popular insider MAGG during the latest XNC Podcast episode suggests that the upcoming title will see exclusive PlayStation-based marketing.

According to their claim, Sony has already “locked down” the GTA 6 marketing rights agreement, allowing them to promote the game alongside the rumored PS5 Pro and PS5.

Note: This article is based on leaks and speculation. Readers are advised to take the information herein with a grain of salt.

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GTA 6 marketing rights: PlayStation will reportedly leave Xbox behind

(Timestamp: 1:50:13)

As seen in the above video, insider MAGG talked about various things about the gaming industry, one of them being the GTA 6 marketing rights. They stated the following during the podcast:

“It’s more confirmation you’re gonna hear about it more during the second trailer for Grand Theft Auto 6 that Sony has locked down marketing rights for GTA 6 for PS5 and PS5 Pro only.”

They further suggested that Xbox gamers will still be able to play the game on the day of its release; however, the platform won’t get any marketing exposure alongside the upcoming blockbuster game.

The insider also predicted that the second trailer of Grand Theft Auto 6 might be released at the Game Awards in December 2024. According to the source, fans can expect to see the PlayStation logo in the trailer.

They also hinted that this GTA 6 marketing rights deal with PlayStation might make some people not consider Xbox to play it. They further suggested that casual gamers might not even know it’s available on Xbox too due to heavy Sony marketing.

Also Check: GTA 6 budget

They also confirmed the existence of the PS5 Pro, which is heavily rumored to be revealed later this month. It is speculated to look like the console's slim variants more than the original one.

Keep in mind to take everything with a grain of salt until the developers themselves disclose it. Fans can expect more official Grand Theft Auto 6 news very soon.

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