GTA 6 marketing by Rockstar Games gets praise by well-known reporter

The GTA 6 marketing strategy was recently praised on X by Tom Henderson (X/@_Tom_Henderson_), a renowned reporter. He stated that while Rockstar Games is silent on information related to the upcoming Grand Theft Auto title, its fans are tirelessly contributing to keep the game's hype alive. Tom stated:

“Why release a trailer when fans can develop wild theories every week about when it will drop?”

Tom Henderson has reported on Grand Theft Auto 6-related news in the past. This time, too, he has shared his insight related to the next trailer, garnering the interest of fans.

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Popular reporter praises GTA 6 marketing strategy with a cryptic post

On December 23, 2024, Tom Henderson shared a post regarding Rockstar Games not releasing the GTA 6 trailer 2. He called this move a marketing strategy and stated that fan theories about the next trailer release continue to keep the game in the headlines.

Readers should note that by “wild theories,” the reporter referred to various fan-made speculations made in recent weeks. While the Grand Theft Auto community initially came up with a “Moon Theory,” the focus has since shifted towards a “Number 27 Theory” involving the next GTA 6 trailer release.

An X user named VigilanteOne (X/@GameSnake123) questioned whether or not Rockstar releasing a new trailer in 2024 would help sell more copies of the game:

In response, Tom Henderson said that releasing the Grand Theft Auto 6 trailer 2 this year or before the next (Take-Two Interactive’s) Earnings Call meeting might not have any effect on the pre-order numbers:

Readers should note that these are Tom Henderson’s personal opinions and they do not necessarily convey Rockstar Games’ official stance.

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Meanwhile, enthusiasts have come up with theories and references related to the next Grand Theft Auto 6 reveal. The ‘Number 27 Theory’ is currently the talk of the town: it started after some fans noticed interesting details in Rockstar Games’ GTA 6-themed merch.

X user Rafael Monteiro (X/@CapJSheridan) stated:

“I believe Rockstar is actually leaving hints on their images so people can theorize, even though they have no intention of releasing the trailer on those dates.”

Only time will tell when Rockstar Games will provide more details on Grand Theft Auto 6.