"Rockstar is a master at this": GTA 6 fans react to the reported marketing strategy

Rockstar Games' silence on GTA 6 is one of the biggest topics of discussion these days on the internet. It has been over a year since its first trailer came out, but fans are yet to see anything new from the upcoming title. Former Rockstar Games animator, Mike York, recently talked about this in a video on his YouTube channel, stating this:

"The more they're silent, the better it is, because the more people will be antsy and want to talk about it, and kind of have this feeling of not knowing what's gonna happen. They could easily release the trailer date and be like, hey this is when the trailer's coming out, but they don't do it, and they don't do it on purpose, because its a really really good marketing kind of tactic in a sense if you think about it."

His statements were discussed by fans on social media, with most of them being in agreement. For instance, X user @BeskInfinity had this to say:

"He's not wrong Rockstar is a master at this I honestly think they are one of the only gaming companies to pull it off properly. Fans start hype every few weeks and make up theories. Keeps GTA6 hype flowing with Rockstar not saying a thing on purpose"

Another user, @that1detectiv3, called the tactic "genius" and suggested that it was how GTA 6 became one of the most anticipated products ever.

One of the comments, by @SamuelDerr47032, stated that this was free marketing. They further suggested that fans should stop talking about the title if they want another trailer.

Fan urges others to stop talking about the upcoming GTA title (Image via X)

Here are a few more reactions from fans on this reported GTA 6 marketing strategy:

Fans react to the reported GTA 6 marketing strategy (Images via X)

That said, readers should note that this isn't an officially confirmed marketing strategy, but just the ex-Rockstar dev's opinion on why the company is silent on its upcoming release.

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Fans agree with ex-Rockstar dev's opinion on GTA 6's possible marketing strategy

Former Rockstar Games developer, Mike York, recently uploaded a video on his YouTube channel, York Reacts, in which he discussed GTA 6 fan theories. In the video, he briefly talked about the company's silence on what is arguably the most anticipated video game ever, and based on the reactions above, most fans seem to agree with his opinions.

However, fans' eagerness is also understandable. There has never been a gap this long between two successive Grand Theft Auto titles, and while it is scheduled to be released during Fall 2025, there have been no new reveals for over a year at this point.

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Also check: GTA 6 marketing should start in Q1 of 2025, as per a French journalist