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BLACKPINK's Jennie has collaborated with confectionery brand Haribo for a special edition "Ruby Hearts" gummy candy. Announced on April 18, 2025, via Jennie's Instagram page, the red heart-shaped gummies are inspired by the K-pop star's 2025 solo album, Ruby.
“RUBY HEARTS HARIBO 🧸 AhhHhHhh such a dream come true I love you @haribousa,” the idol captioned the post.
The visual elements of the Ruby album—characterized by ruby red tones and heart motifs—have influenced the design of Haribo's Ruby Heart Candy.
Pop Base (@PopBase) shared a snap of Jennie posing with the limited-edition Ruby Hearts candy on their X page on April 19, 2025. While details on price and availability are yet to be announced, fans are excited about the sweet collaboration. They took to social media to react to the collaboration between the idol and Haribo. One fan on X tweeted:
"Need a bag of these!!!"
Others shared their enthusiasm and appreciated the collaboration between the confectionery giant and the K-Pop star.
"When Jenie said ‘sugar, spice and everything nice,’ she meant literally 🍬👑," one fan replied.
"Haribo x Jennie? That's a sweet collab, can't wait to try it!" one user wrote.
"I love Haribo sweets, that is a smart collaboration, a win - win for sure," another user commented.
Meanwhile, some fans mentioned waiting to get their hands on it and to see what flavor the Ruby Hearts will be.
"soudns sweet and bold, curious to see what ruby hearts brings," a user commented.
"SELL THEM QUICK," another X user commented.
More about Jennie's solo album, Ruby
The Ruby Hearts Haribo gummies are part of the collaborations for Jennie's debut solo album, Ruby, released on March 7, 2025, via her label Odd Atelier in partnership with Columbia Records. The 15-track album features collaborations with artists including Childish Gambino, Doechii, Dominic Fike, and Dua Lipa. It blends various genres, including pop, hip-hop, and R&B.
The album's red-themed visuals and branding inspired the design of the Haribo special edition candies, which include red heart motifs. Promotions for Ruby also included a four-city run of shows called "The Ruby Experience"—held in Seoul (South Korea), Paris (France), Los Angeles, and New York City (the US). She also performed at the 2025 Coachella Valley Music and Arts Festival in California.
Jennie at Coachella 2025
Jennie made her solo debut at Coachella 2025 in April, performing on both weekends of the festival. Dubbed "Jenchella" by fans, the BLACKPINK member's set featured tracks from her debut solo album, including Zen, Mantra, and Seoul City.
The K-pop star shared her Coachella stage with Kali Uchis for a live performance of their track Damn Right. She also took a moment during her performance of Starlight to express her love for her mother, as the lyrics reflect the sentiment "I just wanna make my mama prouder." The star took a moment to express her love.
"Eomma saranghae! (mom, i love you)"
The BLACKPINK member's latest collaboration with Haribo adds to her growing list of partnerships with renowned brands.
