Who is James Harr? A clothing line’s founder creates “most wanted CEOs” playing cards in the wake of Brian Thompson’s killing

On the heels of the murder of UnitedHealthcare CEO Brian Thompson, Comrade Workwear's James Harr created a line of playing cards showcasing a slew of prominent CEOs. The deck of cards named "Most Wanted CEO Playing Cards" is available on the official Comrade Workwear website for $18 in the United States.

Each of the four suits in these cards represented a set of related industries and featured CEOs of prominent companies in those industries alongside a QR code leading to a webpage that according to the official website exposed "their dirtiest deeds". Harr is the founder of the aforementioned self-described "socialist apparel" brand, who is well known for his social media anti-capitalist rhetoric.

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James Harr's "Most Wanted CEO Playing Cards" are being retailed for $18

Comrade Workwear founder James Harr's controversial social media accounts including the X (formerly known as Twitter) and Instagram are now deleted. According to a December 15 report from The New York Post, Harr posted a plethora of anti-capitalist content including an alleged image that stated "the CEO must die".

A December 3 re-post of James Harr's social media video by the X handle, @thestustustudio showcased Harr reacting to the news that the UnitedHealthcare CEO Brian Thompson's shooter was at large. The video was made before Luigi Mangione was arrested as a suspect in the case and charged with murder. In the video, he told his combined 109,000 followers between Instagram and TikTok:

"The gunman is at large. So if you see anything, no, you f**king didn't. Protect this person. Also, do more; that's a hero. That's my f**king hero right there,"

According to the official website, James Harr established Comrade Workwear back in 1993. In the "our story" section of the website, Harr claimed that the art catered towards him was "sanitized, defanged", and often supported the system he was up against. The apparel destination's mission is aimed at "building socialism in our lifetime". The website clarified:

"My mission is not to commodify revolution or promote conspicuous consumption. My mission is to create opportunities for education, community development, and organizing towards liberation."

Comrade Workwear called itself a "self proclaimed socialist apparel company" that upheld their ideals to the highest degree possible, given their size and the institutional context they work in. The page explained that in a socialist enterprise like Comrade Workwear, the workers owned "everything" and decided what to produce and do with their profits.

A December 14 re-post of James Harr's social media video by the X handle @thestustustudio, saw the Comrade Workwear founder promoting the company's new set of "Most Wanted CEO Playing Cards". As mentioned earlier, these cards are available on the Comrade Workwear website for $18. A description of the product on the website read:

"Unmask the oligarchs, CEOs, and profiteers who rule our world with the Most Wanted CEO's Deck of Cards. Each card shines a spotlight on a different titan of greed, complete with a QR code linking to a dedicated web page exposing their dirtiest deeds."

It added:

"From real estate moguls to weapons manufacturers, this deck isn’t just a game—it’s a critique of the capitalist machine that sacrifices people and planet for profit. Perfect for sparking conversations, educating, or just enjoying a satirical twist on classic playing cards."

According to the aforementioned New York Post report, Harr stated on social media that these cards were designed in a similar manner to the "most-wanted Iraqi" set of cards. These sets of cards were made available to the U.S. and the coalition forces back when the invasion of Iraq was in full swing in 2003 as a way of identifying the key players in Saddam Hussein’s circle.

Each suite of the deck represented different industries. Hearts represented Real Estate, Retail, and Healthcare, Diamonds stood for Finance, Tech, and Media, Spades showcased the CEOs of Weapons, Oil, and Pharmaceuticals companies, and Clubs represented the Chemicals, Agriculture, and Logistics industries.

In an Instagram message sent to The New York Post on Sunday evening, James Harr clarified:

"I’m not suggesting anyone should cause any physical harm to anyone but I do want people to know who is making their life harder, who is stealing from them, who is deciding that a couple more percentage points of profit is worth more than the life of your loved ones,"

The backside of James Harr's cards featured a gun range target and the bottom of each card had a scannable QR code that showcased why each CEO was "evil". Some of the prominent people with cards included Amazon CEO Jeff Bezos, X owner Elon Musk, Northrop Grumman CEO Kathy J. Warden, and Anthem insurance (Elevance Health) CEO Gail Boudreaux, among others.