Connor McDavid's wife Lauren teases "new business venture" in Edmonton weeks after starting luxury sportswear brand

Edmonton Oilers captain Connor McDavid's wife, Lauren Kyle, has announced a new business project in Edmonton. She shared the news through a series of photos in an Instagram post on Monday, hinting at something exciting coming soon. The project is linked to the Canada Permanent Building, a historic landmark in downtown Edmonton at 10126 100 St NW.

"New business venture well in the works… coming soon Edmonton 👀 " Kyle captioned the post.

In one photo, Lauren was standing against the building's wall, dressed in a black coat, gloves and sunglasses while holding a coffee cup. A plaque behind her identifies the building as the Canada Permanent Building, designated as a "Municipal Historic Resource."

Another photo shows architectural plans for an elegant interior space, highlighting the name "TROVE LIVING BAR" with the words "COMING SOON SPRING 2025." The tagline "Curating Timeless Elegance" suggests the project will focus on luxury and design. It hints at a possible bar/lounge opening soon.

A final photo captures the Canada Permanent Building lit up at night, showcasing its detailed architecture. Construction materials near the entrance suggest ongoing renovations.

This announcement comes shortly after the launch of Connor McDavid's wife's luxury sportswear brand, Sports Club Atelier. Her new project reflects her dedication to sophistication and style. Set to open in spring 2025, it promises to bring something fresh and exciting to Edmonton.

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Connor McDavid's wife Lauren Kyle launches Sports Club Atelier and collaborates with Oilers

Connor McDavid's wife, Lauren Kyle, previously launched a limited-edition sportswear collection with the Edmonton Oilers. In December, she introduced her brand, Sports Club Atelier, featuring varsity jackets inspired by the Oilers. The designs reflect the classic style of collegiate sportswear and celebrate Edmonton’s strong hockey tradition.

The Oilers promoted the collection on X, encouraging fans to grab the exclusive items before they sell out. Lauren shared that collegiate sportswear’s history and style inspired her designs.

"My inspiration was really drawn from collegiate sportswear," Lauren said in December, "Just the spirit and the aesthetic and history behind collegiate sportswear."

In addition to her fashion work, Lauren is an interior designer and entrepreneur. She opened Kyle & Co. Design Studio in Edmonton in August 2023. Lauren has studied at Ryerson’s School of Interior Design. She continues to balance her creative projects with supporting Connor McDavid’s hockey career.