Connor McDavid's wife Lauren teases "sneak peeks" of her newest venture's first apparel drop

Edmonton Oilers captain Connor McDavid’s wife, Lauren Kyle, is expanding her creative horizons with the launch of her sportswear brand, Sports Club Atelier.

On Instagram, Kyle shared a preview of the brand’s first apparel drop, offering six glimpses of its collection. She mentioned in her story:

“Sneak Peaks"

Image via Instagram @laurenkyle1

The sneak peek shows a curated selection of varsity jackets with team-inspired and timeless designs. Here's a breakdown of the showcased styles:

The first design features Kyle wearing a black varsity jacket with orange accents and embroidered patches, paired with oversized sunglasses, for a modern sporty vibe. The second one features beige varsity jackets with bold lettering and patches, styled with jeans and sneakers, offering a casual, vintage-inspired look.

The third one, a red varsity jacket, features “Edmonton Oilers” and “EO” displayed on the back, blending team pride with a sporty aesthetic. The fourth has a beige jacket with a bold “E” patch. Kyle paired it with wide-legged jeans and loafers for a relaxed, elegant vibe.

The fifth one is a navy jacket embroidered with “Oil Country” on the back. The final one features a black-and-white varsity jacket with “Oilers” on the sleeve, delivering a clean look.

Lauren Kyle married Connor McDavid in July 2023 after his first Stanley Cup Finals appearance. She's crafting a brand that merges sporty aesthetics with timeless quality. McDavid, meanwhile, continues to excel in his hockey career, winning the Conn Smythe Trophy after the 2023 postseason.

McDavid is leading the Oilers this season in pursuit of a Stanley Cup, which they lost to the Florida Panthers in seven games last season.

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Connor McDavid's wife, Lauren Kyle, also owns Kyle & Co. Design Studio

Earlier, Connor McDavid's wife, Lauren Kyle, opened Kyle & Co. Design Studio in Edmonton, Alberta, in August 2023. With her background in interior design, the studio offers a creative and elegant space.

Lauren, a graduate of Ryerson's School of Interior Design, has built a reputation for her work. She's passionate about her craft. Her company makes furniture made mostly from wood. The pieces include chairs, sofas, dining tables and other furniture items, combining natural materials with a modern style.

Lauren and Connor McDavid have been together since 2016. They got engaged in 2023 and married in Muskoka, Ontario, on July 27, 2024. Lauren's design work was already gaining attention, and now her clothing brand adds to her talent-backed ventures.