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The Utah Hockey Club unveiled its logo for its inaugural season, but it seems the design has not gone over well with fans. The logo was revealed through a video posted on the club's official X account.
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The logo features a black pennant shape with three mountain peaks at the top, resembling the Utah state flag. Within the pennant is the Utah Hockey Club name and a banner with the years 2024 and 2025. The logo has powder blue accents.
Fans voiced their displeasure immediately after the logo was unveiled.
One fan stated:
"What a joke. So your team is so incompetent it couldn’t chose a logo over many, many months. Doesn’t bode well No Names."
Another fan remarked,
“Thats not a logo, thats a icon a 6 year old could make.” on X.
A fan noted that the team still doesn't have an official name, and wrote:
"You won’t come up with a team name and jersey just so you can make an extra buck off these inaugural ones. Shameful." on X.
Despite the negative comments, some fans appreciated the new logo.
"Love it! Hope this ends up as a jersey patch!" one fan wrote on X.
"We're so excited to see this team take flight" another fan wrote.
"super cool! I'm excited to buy a jersey! Any insights on when those will be available? a user wrote.
Utah Hockey Club's official jersey
The Utah Hockey Club revealed its inaugural jerseys this offseason, giving hockey fans in the state a first glimpse at the team's visual identity.
The home jerseys are black with "UTAH" written diagonally in white letters across the front. The away jerseys are white with "UTAH" written in the same style but with black letters.
While the team has yet to settle on an official name, the "UTAH" lettering allows them to establish their connection to the state as they continue the naming process.
The plan is to unveil the permanent name and look in 2025. Potential names under consideration are the Blizzard, Mammoth, Outlaws, Venom, and Yeti.
Ryan Smith, the team's governor, expressed the establishment of this NHL franchise was a monumental achievement for Utah during the unveiling of the jersey.
