#3 John Cena
Ever since he turned from bad-guy, rap-spewing Doctor of Thuganomics heel into a good-guy, flag-saluting babyface, John Cena became and has stayed WWE chairman Vince McMahon's Number One guy.
He's Number One in WWE titles conferred, Number One in merchandise sales, Number One in appearance requests and Number One in terms of maybe even surpassing his two biggest predecessors, The Rock and Hulk Hogan.
At the 2017 Royal Rumble, John Cena became the 16-time World Champion, equalling Ric Flair’s record of 16 World title reigns. Cena’s next reign will make him the standalone record holder.
John Cena will probably be considered by some to be the greatest of all-time by the time he hangs up his boots, especially given the quality of his matches, as he remarkably continues to get better with age.