#9 - WCW Monday Jericho
HONORABLE MENTION: The Twelve Steps to Recovery
During Chris Jericho's tenure in WCW, most of the company's focus was on the nWo. Unfortunately, this meant that he and many others would fall by the wayside.
A top AEW star just called one of his colleagues 'spoiled' and 'narcissistic' HERE.
Despite this, Chris Jericho was one of the most entertaining acts the company had.
Whenever Hogan, Nash, and Hall weren't hogging up all the screen time, fans clamoured for more of Chris Jericho. Not only was he hilarious and engaging on the microphone, but he also put on awesome matches with pretty much anyone he faced off against. And he embraced his popularity wholeheartedly with his "WCW Monday Jericho" shirt.
He didn't just believe he was an integral part of the show...he believed that he was the show. And, in a lot of ways, he was right.
His WCW run made him one of the hottest acts in wrestling, and pretty much anyone who wasn't wearing an nWo-related shirt at a WCW event was wearing his shirt. His reputation followed him into the WWF, and even today he's one of the most sought-after performers in wrestling.
I won't say it's entirely because of this shirt, but it helped.