#7 - CM Punk: Best in the World
HONORABLE MENTION: "I'm a Paul Heyman Guy"
From 2009-2010, I had grown a little weary of wrestling. Watching John Cena and Randy Orton win all the time became exhausting, so I spent a lot less time watching and a lot more time just reading each show's results in my spare time.
Then, in 2011, CM Punk pulled me right back in with one promo.
CM Punk knew that the company was not allowing him to live up to his full potential, so he shot from the hip on an episode of Monday Night RAW. In it, he guaranteed that he would defeat John Cena for the WWE Championship in his hometown of Chicago, then leave the company with the title.
And he did.
But before this stellar match began, Punk walked out wearing a new shirt. On the back, it read "Best in the World". Many fans (myself included) were confused about this - was this an official piece of WWE merch and the whole thing is a work? Was the shirt custom-made for him? Will he wear it on the independent scene? Nobody knew.
What they did know was that they wanted that shirt.
When Punk returned to the company three weeks later, the shirt finally became available for purchase. At one point, he was moving far more merchandise than even John Cena, the company's poster-child. At any given show, there were thousands of "Best in the World" shirts in the crowd, and the fervent chants of "CM PUNK!" were deafening.
Sadly, I don't think we'll be seeing CM Punk in a WWE ring ever again, but it's still pretty common to see at least one at a WWE show.