#4 Sting
Steve Borden is one of the few wrestlers on the entire planet who managed to stick with one name for almost thirty years and still be recognisable under that name. Sure, he shares this name with a famous musician, but for wrestling fans, the name ‘Sting’ is synonymous with success, wrestling skill, and a crow-themed face paint.
Sting, like his WWE counterpart, The Undertaker, managed to stay relevant and popular for a lengthy period of time by keeping his name the same but changing various aspects of his character. Sting had a surfer gimmick of sorts at first, with blonde hair and brightly-colored face paint.
This Sting was famous for his outstanding matches with the likes of Lex Luger, Ric Flair, Vader, just to name a few. It wasn’t until the rise of the New World Order that Sting changed his look to resemble ‘the Crow’ and became a darker and mysterious character.
Over the decades, Sting remained one of the most popular and respected wrestlers alive, admired both by fans and by his peers. His name was synonymous with WCW and other non-WWE affiliates, as well as the famous ‘Scorpion Deathlock’, also known as the Sharpshooter. Even if he shares his ring name with a singer, that doesn’t take away from the fact that the name Sting is synonymous with wrestling success and lasting popularity.