Max Homa has signed multi-year contracts for two new sponsorships heading into the 2025 season. The PGA Tour superstar's apparel will now be from Lululemon while his equipment and shoes will come from Cobra and Puma respectively.
The two-time Wells Fargo Championship winner has the golf world buzzing after the announcement. Known for being a part of Titleist for over a decade, he makes his debut at the Sentry this week along with his brand exploring new territories.
Homa is famed for his bold approach to competitive play. To which a fan took to the comments section of NUCLR Golf's post to state that his personality perfectly aligns with Cobra's innovative equipment. He wrote:
"He seems like a Cobra kinda guy."
With the 34-year-old starring in the season-opening event this week with custom Cobra clubs already in his bag, one fan said that the partnership is "winning." The golf enthusiast commented:
"Max Cobra x Homa? That combination is winning! Haha! I can't wait to watch him use those irons and metal woods to smash it. A new age is on the way!"
However, some fans wished to see Homa continue his iconic partnership with Titleist. A well-wishing fan wrote:
"Too bad! Liked him as a Titleist man! Hope his play doesn’t suffer for it!!," commented the user.
Here are a few other fans' reactions to the six-time PGA Tour winner's new partnerships:
"He fits Cobra to a T lol," wrote a user.
An excited fan commented, "Omg wtf 2025 already insane!!!!"
"He can use clubs from any of the major manufacturers and play well. He was offered a sweet deal ($$) and took it," stated a fan.
Despite the announcement being made today, the partnerships have been in the works for a while. Homa will tee it up at the Sentry on January 2 with some sweet new clubs from Cobra in his arsenal.
What new clubs is Max Homa using for the Sentry?
Max Homa is the fan favorite at the PGA Tour's 2025 season's opening event this week. He will be headlining the Sentry at the iconic Kapalua Plantation Course in Maui, Hawaii.
According to reporters, the former Titleist and FootJoy representative was spotted at the course on Tuesday for the practice round with the all-new DS-ADAPT LS driver from Cobra. Homa will be using the club with a Fujikura Ventus Blue 7X shaft equipped with the game-changing Future Fit 33 hosel set to C4.
The Future Fit 33 technology allows players to adjust their clubs by plus or minus two degrees in every direction to ensure optimal launch and flight shape. The C4 set has the driver around 0.7 degrees flatter with +0.3 degrees loft.
Homa will also be featuring the Limit 3D 4-iron and the King CB 5-iron paired with custom 3-D printed prototype irons.