Brooks Koepka's wife Jena Sims unveils freshly arrived Smash GC merchandise

Brooks Koepka's wife Jena Sims often shares posts on her social media handles in new attires and with her family on special occasions. On January 19, she offered glimpses of her husband's LIV team, Smash GC's merchandise.

In an Instagram story posted on Friday, Sims showcased the white and blue jerseys with 'Smash Golf Club' written on them. She tagged Koepka's team in the post and wrote:

“Cricut Sesh.”

Brooks Koepka's Smash GC jerseys ( via Jena Sims' Instagram story)

The next set of stories documented what seemed like an outing the Koepka family took to the golf course, with their son Crew spotted picking up a golf ball from the greens as his father Brooks looked on.

Brooks Koepka and Crew ( via Jena Sims' Instagram story)

In April last year, Jena Sims and son Crew attended the Masters Tournament and caddied for the LIV golfer at Augusta National as part of the tournament's longstanding tradition. Offering glimpses of their time at the Major, Sims shared a series of ten photos on her Instagram handle on April 11, 2024.

She captioned the post:

“Caddy for his daddy @themasters par 3, get better every year.”

Sims, a former S.I model, frequently shares glimpses of her time with her family via her Instagram handle, where she boasts over 300k followers.

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Jena Sims got candid about her family's connection with golf

Speaking to the New York Post in 2022, Brooks Koepka's wife Jena Sims revealed her association with golfing, recalling how she came across the sport when she watched her father win a car at a tournament.

Talking to the Post at the Masters 2022, she said:

“My dad is a big golfer, and I remember when he got his first hole in one. He won a car when I was younger, and I was like, ‘This is so cool!’...But the Masters was always a big tournament for our family, cause we would do a pool where we would each draw four names… a lot of my memories with my dad involve golf in some way,” Sims said.

During the same interview, Sims also discussed her aspiration to align golfing and fashion even more, saying:

“One of my big goals is to break more into golf fashion because my posts on Instagram, they’ve really taken off because people like to see what I wear to golf tournaments because that’s my number one question in my DMs — other than anything about Brooks — the number one question about myself is like, ‘I’m going to the Masters this weekend, what do I wear?’”

The couple, who got engaged in 2021, tied the knot, notably two months after Brooks Koepka's 2022 Masters tournament appearance.