Bryson DeChambeau inks new sponsorship deal for him and his LIV Golf Team 

Bryson DeChambeau and his LIV Golf Team Crushers GC joined the Reebok sponsorship portfolio on Friday, December 13. The signing of this agreement marks the brand's return to high level golf.

A day earlier, Reebok teased the new relationship with a video posted on its X (formerly Twitter) account. DeChambeau was also spotted wearing the brand's products.

According to a report from Sports Illustrated, Reebok will be the official footwear and apparel supplier for Bryson DeChambeau's Crusher GC. The information also indicates that the agreement will extend for several years, although the length and financial terms were not detailed.

Bryson DeChambeau had this to say about the new deal (via Sports Illustrated):

"The interesting thing is we’ve been looking for a partner that would be an apparel partnership that is not a normal partnership. It’s a different brand that embodies who I am and allows for the best message possible for the game of golf."

On the Reebok side, Todd Krinsky, the company's CEO, articulated his thoughts as he said (via LIV Golf News Service):

"With a rich heritage in golf, we’re excited to make our return to the sport with a new approach to grow the game beyond tradition. Bryson has been a positive force in bringing golf to the forefront of sport culture, and we’re thrilled to continue the impact together and re-introduce Reebok Golf to a new athlete."

As part of his agreement with Reebok, Bryson DeChambeau and teammates Paul Casey, Anirban Lahiri and Charles Howell III will wear Reebok polo shirts, apparel, pants, shorts, golf shoes and other products. DeChambeau is expected to show his new sponsor logo at The Showdown on December 17.

DeChambeau will also be the new face of Reebok Golf, appearing in commercials across all platforms. This includes the launch of Nano-golf, Reebok's new golf shoe.

Bryson DeChambeau's upcoming commitments

Bryson DeChambeau during the LIV Golf Dallas Team Championship Semifinals - Source: Imagn

Bryson DeChambeau will most likely be seen wearing the Reebok logo in the coming weeks, including in videos on his 1.5 million subscriber YouTube channel. However, his next official golf engagement will be the Asian Tour's International Series India in February 2025.

In India, DeChambeau will share the course with teammate Anirban Lahiri. A few days later, both will play in the 2025 season opener at LIV Golf, which will be held at Riyadh Golf Club in Saudi Arabia.

Crushers GC was the top team of the 2024 LIV Golf season with three wins, three runner-up finishes and one third-place finish. However, they finished seventh in the Team Championship after losing to IronHead GC in the quarterfinals.

The All-Aussie Ripper GC team won the Team Championship, while 4Aces GC and IronHeads GC tied for second place.