Dustin Johnson to be 'at the heart' of Saudi golf growth after signing new sponsorship deal

Dustin Johnson is the new ambassador for Golf Saudi, the business arm of the Saudi Arabian Golf Federation. The news was announced during the PIF Saudi International, where Johnson missed the cut after 36 holes.

As part of his commitment to his new sponsor, Johnson will use its logo at events in which he participates. He will also dedicate time to supporting the development and training of new players, including the Saudi national team.

Commenting on the new agreement, Saudi Golf CEO Noah Alireza said, via LIV Golf News Service:

"We are honored to have Dustin [Johnson] taking on this role, which will be at the heart of our ambition to grow golf in Saudi Arabia and deliver our dream of seeing a Saudi champion in the future."

Alireza added:

"Our Saudi pro-golfers...and our National Development team will be learning year-round and hands-on from one of the very best to ever play the game. Off course, we’ll work with DJ to co-innovate on the future of golf, leaning on his unrivalled expertise and knowledge of the game to get more Saudis playing golf."

Dustin Johnson, for his part, expressed his satisfaction in supporting Saudi golf with this new agreement:

"Golf Saudi is doing such a great job of promoting the game of golf and trying to get more people involved, here in Saudi Arabia and around the world," Johnson said. "Me now being a Golf Saudi ambassador I’m very proud to be a part of that and I really want to help grow the game in Saudi."

Johnson has played in the Saudi International since its inception in 2019 and has won twice (2019, 2021). From 2022, he will play in LIV Golf, a league funded by the Saudi Public Investment Fund (PIF).

With this new step in his career, Dustin Johnson joins the likes of Gary Player and Charley Hull, who are also sponsored by Golf Saudi.

Other Dustin Johnson sponsors

Dustin Johnson was one of Adidas' crucial ambassadors for more than 15 years but ended his relationship with them in 2023. In the past, he was also sponsored by the Royal Bank of Canada (RBC).

Several other major companies have invested in Johnson. They include golf equipment company TaylorMade, Swiss luxury watchmaker Hublot and American sports drink brand BodyArmor.

Some other sponsors of the athlete include private jet company NetJet and putting mat manufacturer Perfect Practice. Since 2023, the sportswear brand Extracurricular has sponsored the LIV Team 4Aces GC, which is captained by Johnson.

Dustin Johnson (40) began his professional golf career in 2007. He has won 31 tournaments in this category, 29\ on the PGA Tour and three on LIV Golf. The most important results of his career were winning the 2016 US Open and the 2020 Masters Tournament.