Greg Norman takes credit for changing "the game of golf" during his tenure as LIV CEO

Greg Norman recently gave himself credit for reportedly improving the game while he was the CEO of LIV Golf. In a recent interview with Australian Golf Digest, the veteran golfer spoke about his tenure at LIV.

Scott O'Neil took up the mantle after Norman as the new chief executive officer of the Saudi Arabia-backed golf league. Recently, the 69-year-old former CEO spoke about his contributions towards the evolution of LIV Golf. As reported by the Australian Golf Digest, Norman said in the interview:

"Once my official tenure at LIV is up, which is August 31st of this year, I will stay involved with LIV in some way, shape or form. I’m going to stay on the board. So there will be that part of my life, but it won’t be as consuming as what it was before.

"When I look back on my past three and a half years, from my past 20 years, oh my gosh, I really have changed the game of golf more than what people realise.”

O'Neil has around 25 years of experience in the sports and entertainment management industry. Although he comes as a replacement for the former LIV CEO, Norman’s involvement with LIV will not end. As per his words, Norman will "slow down, yes" but he has no plans of retirement anytime soon.

Greg Norman will continue to stay involved with the PIF-backed golf league in the coming days. According to him, he has worked on opening 124 new golf courses. In the coming years, Norman plans to "double the portfolio of golf courses" he has opened. Even with him exiting the post of CEO, LIV Golf will continue to have Norman’s influence on them.

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How did Norman contribute to LIV Golf? More about the Greg Norman Golf Course Design

Over the three and a half years of his tenure as the LIV Chief Executive, Greg Norman played a vital role in the PIF-backed League's funding. He was instrumental in attracting popular golf talents such as Brooks Koepka, Dustin Johnson, Phil Mickelson, Ian Poulter and Tyrrell Hatton. While Norman was the CEO, LIV Golf was successful in bringing in partners like JCB and Caddy Cocktails.

While talking about Norman, LIV Golf chairman Yasir Al-Rumayyan spoke about his influence in an interview (via LIV Golf):

"When we launched LIV Golf, there was no one that made more sense to lead the organization other than Greg Norman. I thank him for everything he has done to establish, launch, and grow our league."

The Australian golfer, widely considered as a legend in the sport has a unique hobby of designing golf courses. Over the years, he has designed more than 100 challenging and picturesque golf courses in 34 countries. The Greg Norman Golf Course design is instrumental behind the Jumeirah Earth and Fire Courses of UAE, the Ayla Oasis of Jordan, the Infinitum Lakes Course in Spain, the Bluffs Ho Tram Strip in Vietnam and the El Camaleon Course in Mayakoba.

The golf courses designed by the former LIV Golf CEO are widely considered aesthetic, playable as well as challenging. Apart from receiving love and respect from fans and pro golfers for his designs, Norman has also received awards for making golf courses. Apart from USA Today and Golf.com, the World Golf Awards awarded Greg Norman with the 2023 Designer Of The Year.