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Tiger Woods parted ways with Nike after 27 years of partnership earlier this year. Speculation about Nike’s incapability to serve Woods' needs also circulated for a while. Following that, Woods launched his own brand called Sun Day Red.
The brand was introduced as a partnership with TaylorMade and has a wide range of collections of luxury sportswear. The recent Camo Collection is inspired by Tiger Woods’ armed forces look from the 1960s. The style is renovated to stand out while emphasizing excellence and fashion.
The Tiger Camo Polo combines a performance-ready fabric with a sports aesthetic. It has a shirttail hem and wicking technology to get the sweat dried up in no time. The price of this Polo is $135.
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The nebula hat is light and durable with a strap that can be altered. The price of the cap is $40.
The Cypress Tonal Tiger Camo Polo is a classic t-shirt that gives a retro vibe. It's in milk white and costs around $135. It provides great stretch and the body moisture is absorbed easily. The t-shirt is available in three varieties: shadow, moon and deep-end camo.
The apparel line also includes a 9" Camo Cotton Short available at $135. The shorts are a mixture of cotton, nylon and spandex. There are also Bomber jackets available at $225 in three shades: Devon, moon and navy.
Why did Tiger Woods name his brand ‘Sun Day Red'?
Sundayred.com offers some simple reasons for coming up with the brand's name. First, three words are a good omen. Secondly, they just found it amusing to call it so.
“Calling it Sun Day Red was a fun way for us to create something completely different and unexpected.”
The brand also touches on Tiger Woods' relationship with 'Sun'.
“Born from a love for being outside in the sun, the joy of playing golf during the day, and a special red being the brand’s power color – as soon as Sun Day Red was placed on a garment for the first time, it just looked perfect,” the clothing brand further reveals.
Woods had always worn red on Sundays for round four of the events. He found the color lucky for him while also having a massive wavelength. He revealed how he always believed red to be his lucky color (via The Guardian):
“I just stuck with it out of superstition, and it worked. I just happened to choose a school that actually was red, and we wore red on our final day of events. So it worked out,” Tiger Woods said.
Woods was spotted wearing Sun Day Red at the Genesis Invitational. He also endorsed the brand at the Masters Tournament.
