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LIV Golf and FOX Sports are expected to join hands for a broadcast deal in the 2025 season, as per Sports Business Journal. However, whether a rights fee will be involved in the deal or the tournaments will be aired on Fox, FS1, or both is still uncertain.
Scott O'Neil, who is set to replace Greg Norman as LIV Golf's CEO and commissioner, was recently seen playing with Alan Gold from CAA Evolution and Jordan Bazant from Fox Sports at the pro-am event at The Showdown. SBJ had earlier reported that CAA has supported LIV Golf in sponsorships, media and several other fronts since early this year.
After the pro-am event, there were speculations, and the latest update has reportedly confirmed the deal for the 2025 season. It is to be noted that the deal hasn't been announced officially by either LIV Golf or FOX Sports.
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Further, LIV has planned its 2025 schedule keeping in mind a potential new media deal. Unlike 2024, in which the LIV Golf season ended in 2025, this year, the schedule will conclude in August. The new schedule will avoid overlapping major sports like college football and the NFL in the later part of the year.
LIV was also in talks with Fox Sports in 2022. However, the deal didn't fall through then. As per Golfweek, Fox had denied them, a rights fee and a guaranteed network TV time slot for year two.
In January 2023, LIV signed a multi-year broadcasting deal with the CW Network. As per SBJ, the deal has an option for the third year but it hasn't been renewed yet. As per the deal, the weekend rounds would be broadcast on the CW channel and CW app while Friday's broadcast would be available on the CW app.
LIV Golf CEO Greg Norman blasts journalist Brandel Chamblee's on low ratings
Earlier this year, Brandel Chamblee criticized LIV Golf for the low ratings it received in the events. LIV Golf only received 89,000 viewers for its season's championship, as per Golfweek.
Chamblee said on X that despite investing billions to attract golf megastars, LIV had low ratings because it was trying to replicate the 16th hole at the WM Phoenix Open and Ryder Cup. He said that the low ratings were not only due to a lack of originality but the controversial source of their funding.
In response to Chamblee's criticism, LIV CEO Greg Norman said:
"No matter where we’ve gone in the world, we’ve seen our audience space go up. We’re in 450 million households every year, in 190 different countries. So think where we were thirty five events ago, to where we are today, thirty five weeks into it.
"We've shown to the people, the world, and to the golf ecosystem that we are truly additive to it. And that was important for all of us to get through what went through for a couple of years," he added.
LIV Golf started in 2022 as a rival league to the PGA Tour. It has poached several top players from the PGA Tour like Phil Mickelson, Jon Rahm, Brooks Koepka, Bryson DeChambeau, Dustin Johnson and many more since then.
