LIV Golf generated less than $100 million in revenue during the 2023 season with an estimated $3 million return from TV: Report

By Shobhit Kukreti

Modified Dec 30, 2023 07:08 GMT

LIV Golf League came into existence in 2022

As per reports, LIV Golf was not able to generate even $100 million during the 2023 season, and its TV revenue was also not more than $3 million this year. This year, the LIV Golf League had 14 events, and nearly half of the events were pitted against PGA Tour events. This resulted in overlapping telecasts, but the reports claim the PGA Tour edged out its rival by a significant margin.

The PGA Tour has a $5 billion media deal with NBC, CBS, Warner Bros., Discovery, and ESPN until 2030. Besides, they also have another $5 billion in revenue through sponsorship deals with FedEx, AT&T, and Mastercard. On the other hand, the Saudi-backed circuit didn't have many revenue options.

The PIF-sponsored league was expecting the big names to attract sponsors, but they didn't achieve much success. The 4Aces did sign Extracurricular as their apparel sponsor, while the Fireballs had Mexico Infrastructure Partners as their sponsor, but it was still not enough. As per Golf.com, LIV's revenue couldn't exceed $100 million this year.

Earlier this year, LIV Golf had cracked a broadcast deal with CW under the revenue-sharing model. While the PGA Tour earned around $700 million via the traditional model, the Saudi-backed league couldn't earn more than $3 million.

Reports state that LIV's expenses have touched nearly $2 billion in its two seasons. The expenses include a more than $500 million deal with Jon Rahm, one of the biggest names in the sport at the moment. It will be interesting to see if he will be able to attract fans in the upcoming season or if the league will continue to struggle.

Who is currently signed with LIV Golf? Players list explored for the 2024 season

Currently, nine teams have filled their rosters, while three teams are yet to complete their squads. As for Jon Rahm, he will be given a separate team, which will be announced before the LIV Golf Mayakoba, the inaugural event of the 2024 season.

Meanwhile, Kalle Samooja, Jinichiro Kozuma, and Kieran Vincent were the three names who earned membership for the 2024 season after securing the top three positions at the inaugural LIV Golf Promotions event in Abu Dhabi.

Here is the current roster for the LIV Golf 2024 season:

4ACES GC