LPGA Hall of Famer Lydia Ko signs sponsorship deal with iconic sunglass brand

LPGA Hall of Famer Lydia Ko has expanded her impressive roster of endorsements by partnering with Maui Jim. The renowned sunglasses brand has a history of aligning itself with distinguished athletes across various sports.

This sponsorship is anticipated to substantially boost Ko's endorsement income, adding to her impressive career earnings. Aligning with a luxury brand not only enhances her financial standing, but also solidifies her personal brand and global appeal.

The announcement was made via Maui Jim's official Instagram account, where the brand expressed enthusiasm for the collaboration.

"Olympic gold medalist, 3-time Major winner, and LPGA Hall of Famer—welcome @lydsko to the @mauijim family!

"With 22 LPGA Tour victories and a reputation as one of golf’s greatest, Lydia’s pursuit of excellence is the perfect match for our PolarizedPlus2® lens technology. Her passion for the game and dedication to giving back make her a true role model. Together, we’re ready to elevate every moment, on and off the course," Maui Jim posted on Instagram.

Lydia Ko, a globally recognized golfer, has etched her name into the history of the sport with her remarkable achievements. She became the youngest player, male or female, to ever be ranked No. 1 in professional golf in 2015 at the age of just 17.

This collaboration with Maui Jim adds to Ko's impressive list of endorsements, including partnerships with Grant Thornton, Boss Golf, and Hilton Grand Vacations.

Financially, Ko's career earnings from tournaments have already topped $20 million on the LPGA Tour, contributing to an estimated net worth of $25 million as of July 2024 (via Celebrity Net Worth).

On the course, Lydia Ko's achievements are equally remarkable. With 22 victories on the LPGA Tour, including three major championships, she also secured the gold medal at the Paris Olympics 2024. This victory qualified her for the LPGA Hall of Fame, making her the 35th and youngest inductee at 27.

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Lydia Ko opens up about her familiarity with Maui Jim

Lydia Ko has had a longstanding familiarity with Maui Jim sunglasses, having worn and trusted the brand for years.

Maui Jim sunglasses originated on the sunny beaches of Maui, crafted to shield eyes from the island's intense sunlight. Today, the brand has expanded globally and is available in over 100 countries.

In a statement, Ko expressed her excitement for the partnership, saying:

"I am incredibly excited to partner with Maui Jim, a brand that I've always been very close to and that I've worn and trusted for years. Their sunglasses elevate my experience on the golf course with cutting-edge technology, all while maintaining a stylish design."

This two-year partnership officially commenced with Ko's appearance as a guest of the brand at the PGA Tradeshow on January 22, 2025.