Lydia Ko signs apparel sponsorship deal with high-profile fashion brand

Lydia Ko recently announced her new sponsorship deal with Boss Golf, a high profile name in the world of fashion. The LPGA Tour pro posted this news on her official Instagram profile on January 7, 2024. She keeps sharing her personal moments and professional achievements on her Instagram, where she currently has 313K followers.

In the post, Ko posted an image of her wearing Boss Golf's sportswear while posing for the camera. She was seen sporting a white full sleeve top and a white skirt with a yellow gradient. Boss Golf's logo could be seen prominently on her apparel as she smiled for the camera. While tagging the brand in the post, Lydia Ko wrote in the caption:

"Excited to join the @iamtom.kr family and rock their gear this year"

Boss Golf is a company that came from the fashion world giant, Hugo Boss. The company from Metzingen, Germany was founded back in 1924 by Hugo Ferdinand Boss. After 50 years, the company split into Hugo and Boss, and Boss launched Boss Golf in February 2023. In 2024, they brought Jang Yu Bin on board as the first golfer. For 2025, Boss Golf chose Lydia Ko as their new brand ambassador, who will sport their advanced golf apparel on the course.

This is a golden opportunity for Lydia, since this year, she is stepping up with two remarkable sponsorships in 2025. Apart from Boss Golf, she is also sponsored by the Hilton Grand Vacations (HGV).

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How did Lydia Ko perform in 2024?

PGA: Grant Thornton Invitational - Source: Imagn

The 27-year-old Kiwi professional is all set to tee off for the 2025 LPGA Tour at the Hilton Grand Vacations Tournament of Champions. She will return to the Lake Nona Golf Course on January 30, 2025, to defend her title. Last year, Ko won the Women's Olympics Golf Competition with an overall score of 72-67-68-71. She clinched the title, finishing with 10-under par.

Lydia Ko participated in 20 events last year, in which, she made the cut in 18 events. She won in three events on the 2024 LPGA Tour and reached the top 10 leaderboard eight times in total. In 2024, she earned a hefty paycheck of $3.2 million from all the golf tournaments she played.

Here's a complete list of how Lydia Ko performed on the 2024 LPGA Tour:

• Hilton Grand Vacations Tournament of Champions, WON, 274 (-14)
• LPGA Drive On Championship, 2, 273 (-11)
• HSBC Women's World Championship, T34, 289 (+1)
• Blue Bay LPGA, T4, 275 (-13)
• Ford Championship pres. by KCC, T13, 273 (-15)
• T-Mobile Match Play pres. by MGM Rewards, T18, 221 (+5)
• The Chevron Championship, T17, 286 (-2)
• Cognizant Founders Cup, T35, 286 (-2)
• Mizuho Americas Open, missed the cut, 149 (+5)
• U.S. Women's Open pres. by Ally, missed the cut, 153 (+13)
• KPMG Women's PGA Championship, T46, 297 (+9)
• The Amundi Evian Championship, T39, 281 (-3)
• CPKC Women's Open, T8, 282 (-6)
• ISPS HANDA Women's Scottish Open, 9, 283 (-5)
• AIG Women's Open, WON, 281 (-7)
• Kroger Queen City Championship pres. by P&G, WON, 265 (-23)
• BMW Ladies Championship, T12, 275(-13)
• The ANNIKA driven by Gainbridge at Pelican, T14, 274(-6)
• CME Group Tour Championship, 3, 271(-17)
• Grant Thornton Invitational, 6, 196(-20)