“My wife loves it”: Max Homa sends crystal clear message on switching to Lululemon 

Max Homa opened up about his new deal with Lululemon ahead of The Sentry 2025. The American golfer, who was a long-term partner of Titleist, has recently made a surprising switch. He has signed a deal with Lululemon and will be donning their apparel starting this week.

Max Homa has signed a deal with Lululemon for apparel and Cobra Puma for equipment. The PGA Tour pro opened up about his deal and acknowledged that his wife, Lacey, was "excited" about the partnership.

"My wife loves it, which also helps,"Homa said (via SI) before further adding. "My wife is big on athleisure, she wears the yoga pants, quarter-zips, workout shirts and all those things. The crossbody bags as you mentioned, I mean, they’re all over my house—and all this was prior to any kind of partnership. It's rare that you can get your wife excited about your golf partnerships and this one definitely nails it."

Max Homa will debut in the apparel and new equipment at this week's PGA Tour season opener, The Sentry. The tournament will start with its first round on Thursday, January 2, and will run for four days, concluding on Sunday, January 5.

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Max Homa says he is "super excited" to join Cobra Puma

Max Homa also opened up about his deal with Cobra Puma for golf equipment. He was excited about the deal, and while announcing the partnership, he said (via Golf.com):

“I am super excited to join the Cobra Puma Golf team. Gear that’s on the cutting edge of technology and the most comfortable shoes in the game are a great combination for any player. The Cobra Puma Golf brands are undoubtedly a natural fit for my game, style, and personality and I’m looking forward to a long-term relationship that will be fun and exciting for years to come.”

Ahead of the start of The Sentry 2025, Homa was spotted with the Cobra DS ADAPT LS driver. He will play with Cobra LTDx 3D 4-iron, King CB 5-iron, and new Puma Ignite Elevate 2 Tour golf shoes.

Homa will tee off for the first round of The Sentry 2025 with new equipment nad apparel on Thursday. Players will tee off for the first round at 12:45 p.m. ET, with Rafael Campos, Viktor Hovland, and Byeong Hun An taking the first shot of the day on the first tee hole. As it's a signature PGA Tour event, the field only features 60 players.

Max Homa will tee off for the first round at 2:21 p.m. ET in a group with Tony Finau and Sahith Theegala. Xander Schauffele will also play this week. He will tee off in a group with Wyndham Clark and Ludvig Åberg at 4:39 p.m. ET.