Coco Gauff enjoyed the biggest win of the season by winning her maiden 2024 WTA Finals, defeating Qinwen Zheng in the final. She recovered from a set deficit and defeated Zheng by 3-6, 6-4, 7-6. Gauff defeated No. 1 Sabalenka in the semifinals and No. 2 Swiatek in the group stage, thus becoming the youngest player since Kim Clijsters in 2002 to defeat both the World No. 1 and No. 2 at the WTA Finals.
Post winning the WTA Finals, she finished as a semifinalist at the 2024 Wuhan Open, losing to Sabalenka. Hiring Matt Daly as her new coach, she lifted the trophy of her second WTA 1000 title at the 2024 China Open, defeating Karolina Muchova in the final.
Currently ranked No. 3 (as of November 2024) in singles by WTA, Gauff has won nine singles titles in her career, including the 2023 Cincinnati Open. These on-court achievements make her one of the most marketable female athletes in the world. She was selected by the United States Olympic Committee to be one of the country's flag bearers at the opening ceremony alongside LeBron James.
Her best grand slam performances include winning the 2023 US Open defeating Sabalenka in the final. This victory also made Gauff the first American teenager to win the US Open since Serena Williams in 1999. Her other Grand Slam records include finishing finalist and semifinalist at the 2022 French Open and the 2024 Australian Open.
Besides singles, she is an accomplished doubles player and achieved the career-high ranking of World No. 1 with Jessica Pegula in October 2023 after qualifying for the 2023 WTA Finals. Gauff, along with Pegula, won the 2023 Miami Open doubles title and became the first all-American duo to do so in 22 years. She has won nine doubles titles to date.
Gauff has sponsorship deals with New Balance, Head, Baker Tilly, UPS, and Bose headphones. But her partnership with New Balance is special because she is the only women’s tennis player to have her own signature shoe.
Coco Gauff New Balance Deal
Tennis superstar Coco Gauff signed her first contract with New Balance in 2018, at the age of 14. In November 2022, Gauff signed a long-term extension with New Balance, and launched her own signature shoe called 'Coco CG1'. However, there is no information available about how much she earns from this deal. But, according to industry estimates, she may earn close to $1 million from this deal every year.
Renowned for her talent and charismatic appeal, Coco Gauff has become one of the most marketable tennis athletes around. New Balance has made a significant investment in Gauff, reflective of her potential and influence, particularly as a role model for aspiring women athletes.
Also Read: Coco Gauff Net Worth
How Much Money Does Coco Gauff Make From Endorsements?
According to Forbes, Coco Gauff is currently the third highest-paid female athlete in the world, with $21.7 million in earnings.
For the past two decades, tennis stars like Maria Sharapova, Serena Williams, and Naomi Osaka have topped the list of highest-paid female athletes. But now, the absence of Sharapova and Williams gave players like Coco Gauff a chance to rise to the top, and recent Forbes reports show that Gauff is capitalizing well on that opportunity.
In 2023, Gauff earned around $15 million from her endorsement deals with New Balance, Barilla, Head, Beats by Dre, Baker Tilly, Bose, and UPS. These endorsement deals reflect her status as one of the most marketable athletes in the world. Gauff won four WTA tournaments in 2023, including the US Open. After winning the US Open, she got $3 million in prize money.
Also Read: How much money has Coco Gauff made so far?
FAQs on How Much Does New Balance Pay Coco Gauff
A. Coco Gauff turned pro in 2018.
A. Coco Gauff is 5 feet 9 inches (1.75 m) tall.
A. Coco Gauff is currently 20 years old. She was born on March 13, 2004.
A. Coco Gauff has an estimated net worth of $12 million, as of 2024.
A. Coco Gauff has won one Grand Slam title in her career, including the 2023 US Open.
