How much is Joe Milton NIL deal worth?

Joe Milton is an American football quarterback playing his college football for the Tennessee Volunteers. Joe attended Olympia High School in Orlando, Florida, and later committed to Michigan University for college football. At Michigan, Milton served as a backup quarterback from 2018 to 2020, playing eight games and recording 117 passing yards, one touchdown, and two interceptions. Transferring to Tennessee in 2021, he initially started but sustained an injury. In 2022, he played backup until becoming a starter, leading the team to an Orange Bowl victory. In 2023, Milton began as a starter, achieving notable victories and setting program records.

Joe Milton’s NIL Deal

Joe Milton currently holds an On3 NIL Valuation of $228K and his roster value is $337K. The accumulated NIL and roster value make his annual value $565K. He currently occupies the 80 position in the college football NIL rankings. Moreover, he has around 126K followers on Instagram and Twitter combined.

In January, Milton reaffirmed his commitment to his NIL deal with The Volunteer Club, effectively signaling his return to Knoxville for his final year of college eligibility. Operated by Spyre Sports Group, this NIL collective extends support to Tennessee student-athletes through a monthly membership initiative. Their efforts have already led to the distribution of over $4.5 million among athletes. As part of his agreement with the Vol Club, Milton has been engaged in numerous events, making appearances that showcase his involvement.

One such occasion took place in March at Dick’s House of Sport in Knoxville. Collaborating with Shedeur Sanders under the Brady brand, the two quarterbacks not only hosted a youth camp but also participated in a panel discussion.

With the upcoming fall season designating him as the starting quarterback at Tennessee, it's expected that more brands will seek to align themselves with him. He has already secured a deal with the Ryle Company, a beverage and iced tea brand. Joe also shook hands with McDonald's, Tenessee where fans will be able to order Milton Meals.