How much is Jayden Daniels NIL deal worth?

Jayden Daniels, a quarterback for the Washington Commanders, was drafted by the team as the overall second pick in 2024; further was the SEC Male Athlete of the Year. He went to Arizona State University in 2019-2021, after which he used the NCAA transfer portal, and enrolled at Louisiana State University in 2022-2023. He has started two games for the Commanders and has 40 combined tackles, 53 carries, 410 passing yards, seven sacks, and three fumbles, as of September 2024.

Daniels won the 2023 Heisman Trophy, along with the Johnny Unitas Golden Arm Award, Manning Award, Davey O'Brien Award, and Walter Camp Award. Further, he was named to the Consensus All-American and was the recipient of the AP College Football Player of the Year and the SN College Football Player of the Year. The 6-foot-4-inch and 210-pound player has played in 55 games with a record of 37-18 throughout his college career.

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Jayden Daniels' NIL Deal Worth

Jayden Daniels' NIL Deal valuation is $2.2 million as of September 2024, with a roster value of $15.3K. He has a total follower strength of 194K, according to On3.

Breaking down the numbers further, as per On3:

• College Football NIL rank: #4

• Overall NIL 100 rank: #6

• Annual valuation: $2.2 million

• Instagram: 176K

• TikTok: 17.2K

• Twitter (X): 187

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Jayden Daniels' Brand Endorsement

Jayden Daniels' NIL Deal Tracker is as follows:

Date	Deal Partners
12/08/23	Raising Cane's
09/19/23	HEYDUDE Shoes
09/13/23	Urban Outfitters
08/24/23	Beats by Dre
08/24/23	Powerade
08/13/23	Raising Cane's
06/04/23	NextGenCamps
11/08/22	Gordon McKernan Injury Attorneys
09/12/22	The Athletic Collection

In all of the deals above, Daniels' major deals are Beats by Dr. Dre, Powerade, and Raising Cane's, which are further explained:

Dr. Dre

Before the 2023 college football season began, Beats by Dre decided to call a big play. The audio software business announced the opening of its "Beats Elite" class, which had 15 players from throughout the country, just before Week 0. Daniels is a member of this first class that included notable players like Michigan quarterback JJ McCarthy and the current Heisman Trophy winner Caleb Williams, among others.

Powerade

Powerade is kicking off another campaign ahead of college football season by signing Daniels and four other athletes to deals as part of its "It takes more" ad campaign. The campaign's first commercial is scheduled to debut in September 2023, with more ones to broadcast throughout the season, according to Sports Business Journal.

Raising Cane's

For the past several years, Raising Cane's has made significant investments in the NIL landscape, striking agreements with players including Georgia quarterback and former national champion Stetson Bennett, Florida State's Trey Benson, the Cavinder Twins, and LSU's Angel Reese and Flau'jae Johnson.

It makes it obvious that the chicken company has targeted LSU athletes given its Baton Rouge location. Daniels was the most sensible player for Cane's to sign given his excellent 2022 season as the starting quarterback and the Tigers' position in the top five in preseason rankings, according to the Boardroom.