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#3 - Pepsi - $200 million
Pepsi has been one of the biggest sponsors in NFL for nearly 40 years, including being their official snack and beverage provider. All concession stands in all 32 stadiums across the country are required to use Pepsi for their various inventory needs.
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They offer a wide range of products, including Aquafina, 7UP, Lay's, Fritos, Tropicana, Brisk, Tostitos, Mountain Dew, and Doritos, among others.
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The most recent deal that Pepsi signed was worth $2 billion dollars across 10 years of service. They recently renewed their contract during the 2022 offseason, but surprisingly decided to drop the rights to sponsor the Super Bowl Halftime Show.
The league is now seeking somewhere in the range of $50 million per season for the rights to sponsor the Super Bowl Halftime Show.
#2 - Anheuser-Busch - $230 million
Anheuser-Busch is the largest brewer in the entire world, providing many major beer brands such as Budweiser, Bud Light, Stella Artois, Becks, Corona, and Corona Light. They are the official servicer for all stadiums' beer supply, which they pay $230 million annually to own.
Another major perk Anheuser-Busch receives is the liscencing rights to all 32 team logos for use on beer cans. Bud Light owns the title of "Official Beer of the NFL" and often brands their cans with team logos on them during the football season.
#1 - Verizon - $300 million
Verizon owns the title of "The Official Mobile Provider of the NFL" and they have been paying a massive $300 million per season for the rights to it. They recently worked out a new deal to remain the official sponsors for the next 10 years and more than an additional $1 billion.
Verizon owns the right to provide WiFi and 5G services in all 32 stadiums. As their official partner, they also have the most exclusive options relating to game coverage when dealing with mobile services as well as cable TV packages.
