A look into Russell Wilson's wife Ciara's multi-million dollar brand endorsement deals

Russell Wilson and Ciara have become one of the most famous couples in the National Football League. While both of them are highly regarded in their own fields, together they form a power couple and a loving family with three children.

Ciara, who began her career as a model and singer, is also quite business savvy and has made some high-profile endorsement deals throughout her career. She and Russell have part ownership in the Seattle Sounders FC. She is also a co-founder and investor in Ten to One brand rum.

Of all the brand and sponsorship deals that she has, there are some that have made her wealthier than others. These deals show that she is not only an entertainer but also a very good businesswoman.

Here is a list of the five biggest endorsement deals that she has signed.

---

#5 Kohls

In 2019, Ciara announced via her Instagram page that she had signed on to partner with Kohl's. She and the department store showcased the Nine West brand shoe collection that is now in every store. She went on to say that she was a big fan of the designer shoes, dating back to when she first started wearing heels.

She went on to say that a clothing line focused on women's wear would also be debuting at Kohl's as part of her partnership.

Explore the 2024 NFL Draft with our free Mock Draft Simulator. Take charge of your preferred NFL team as if you were the GM, engaging in an immersive experience of mock drafting and strategic decision-making.

#4 Adidas

The singer signed an endorsement deal with Adidas back in 2010. At the time, the contract was said to be quite lucrative, but the exact numbers were not released. She was initially part of a global marketing campaign that also featured soccer superstar David Beckham.

Ciara in her Adidas sponsorship commercial.

#3 Wilhelmina

In 2009, she signed a multi-million deal with Wilhelmina Models. That deal led her to modeling for various global fashion magazines. These include Vogue and Vibe Magazine. It also enhanced her career just a few years after releasing her first single.

In 2016 however, the singer and model joined IMG Modeling company, leaving Wilhelmina.

#2 Revlon

In October 2016, Revlon announced that the 37-year-old singer was their newest brand ambassador. The singer is said to have signed a multi-million dollar deal with the cosmetic giant.

The partnership between the singer and the cosmetics brand was appropriate as she was actually named after one of their fragrances. After the announcement was made, she talked about the connection her parents had to the name.

“Then my dad bought her the fragrance — the Ciara fragrance by Revlon — from the commissary at the military base. They were in Texas, he bought her the fragrance, and not only did he love this fragrance, but the name also really resonated with her and she ditched all the other names and Ciara became my name.”

#1 Amazon

In 2021, the Denver Broncos quarterback and his wife announced that they had signed a multi-million dollar deal with Amazon Studios. Their production company, 'Why Not You' will develop and produce scripted shows that will be featured on Amazon Prime.

The shows are still in production and are scheduled to be released sometime in the near future.