Fact check: Does Bud Light sponsor the Dallas Cowboys?

No, Bud Light does not sponsor the Dallas Cowboys. Though the brand is the official National Football League (NFL) beer partner, the Dallas Cowboys are missing from their clientele list.

The Cowboys are one of the five NFL franchises not sponsored by the beer giants.

Miller Lite sponsors the Jerry Jones-owned Cowboys. The beer giant also sponsors Baltimore Ravens, Green Bay Packers, Milwaukee Brewers, Chicago Bears, and Bellator MMA. Their most famous partnership is with the Cowboys.

The existing deal between Miller Lite and the Cowboys has been on since 2020, expanding the reach and commercial impact for both.

On a side note, the Las Vegas Raiders are the only franchise not sponsored by Miller Lite or Bud Light. The Raiders have an exclusive deal with Molson Coors, and they've been under contract since 2020. The partnership included prominently branded environments, experiences, and fan engagement assets, creating a year-round presence throughout the league's newest stadium adjacent to the world-famous Las Vegas strip.

Why do NFL players not appear in beer ads?

We don't see active NFL players in Bud Light or any other beer ads because of contractual reasons: The NFL prohibits players from promoting alcohol while they are active.

That's why only retired NFL players and select analysts can chase the beer bag. So, don't be surprised to see your favorite franchise's recently retired legend endorsing Budweiser or Miller Lite. They aren't contractually bound by the NFL anymore.