The Super Bowl has long been the standout event in the American sports calendar ever since it was created in 1966. The mere fact that 100s of millions of fans and consumers watch it every year has also made it an advertising superhub for many. So much so, that watching commercials in the modern age has become just as popular, if not more so, than the championship game itself. However, few commercials have made as many waves as the “He Gets Us” campaign, which has polarized fans and critics alike. It first premiered in 2023 and the ran again in 2024.
Cost of Jesus ad at the Super Bowl
As per Forbes, Super Bowl ads cost around $7 million for a 30-second run in 2024. Hence, we can calculate that the Jesus ad (which ran for 75 seconds) would probably have cost around $17.5 million when it ran in 2024. The ads ran with the tagline “He Gets Us” with the “He” referring to Jesus and the campaign began in 2022 by the Signatry, who revealed that they were devoting $100 million to the campaign.
It ran for the first time in Super Bowl in 2023. The same campaign also aired during Super Bowl 2024 and is set to feature in Super Bowl 2025 as well.
FAQs about Super Bowl
A. No, as per Forbes, Servant Foundation won’t be the only group running religious commercials, as Hallow, a prayer app, will run their first ever ad starring Jonathan Roumie and Mark Wahlberg.
A. As per Qualtrics, the most expensive Super Bowl commercial of all time goes to Amazon when they spent over $26 million on their commercial in 2022, with the cost adjusted for inflation.
A. The 2025 Super Bowl will take place at New Orleans' Caesars Superdome.
