How much does a Super Bowl advertisement cost?

The Super Bowl has long been the standout event in the American sports calendar ever since it was created in 1966. The mere fact that 100s of millions of fans and consumers watch it every year has also made it an advertising superhub for brands and commercials. So much so, that watching commercials in the modern age has become just as popular. This addiction has not only raised the bar for commercials but also their prices over the years.

How much does a Super Bowl ad cost?

As per USA Today and Forbes, as of 2025 the cost of a 30-second Super Bowl commercial starts at $7 million although Forbes has reported that a few companies have paid upwards of $8 million. Not only that, USA Today has reported that some companies and brands have even paid fees of $4.5 million for pre-game ads while post-game ad slots have been sold for around $4 million.

Despite the prices, Fox reported that they sold out a bulk of their ad space by August, selling out completely by November.

How much is a 30-second Super Bowl ad?

As per Forbes, a 30-second Super Bowl ad in 2025 costs $7 million although a few companies have paid upwards of $8 million for the same. Thus as a result, a 1-minute ad will cost $14 to $16 million while a two-minute ad will cost $28 to $32 million.

What is the most expensive Super Bowl ad?

The most expensive Super Bowl ad ever produced is Amazon’s Alexa which ran for a total of 130 seconds and thus cost the company $26 million or $6.5 million per 30 seconds in 2022. A close second is General Motors “No Way Norway” which cost the company $22 million or $5.5 million for 30 seconds in 2021. In comparison, had either of those ads run during the 2025 Super Bowl, it would have cost $30.1 million for both companies.