Bo Nix, the talented quarterback known for his dual-threat abilities, has left a mark on the college football field and in the world of NIL (Name, Image, Likeness) deals. Born on February 25, 2000, Nix's journey to success began in 2019 when he joined Auburn as the starting quarterback. His impressive performances caught the attention of football fans and brands alike, leading to a series of lucrative NIL partnerships throughout his college career.
Bo Nix's NIL Deal
Bo Nix, the quarterback representing Oregon, holds a remarkable NIL value estimated at $1.8 million. Before joining Oregon, Nix spent three successful years as the starting quarterback at Auburn, impressively dominating the Pac-12 with his standout season, throwing an impressive 3,593 yards and 29 touchdowns. Nix has also established lucrative endorsements with well-known brands like Bose, Fanatics, and the popular food chain Bojangles. These deals further enhance his financial success and status as a prominent figure in college football's NIL landscape.
Bo Nix's Rise in NIL Value
In 2021, Bo Nix ventured into the world of brand partnerships by securing his first-ever NIL deal with Milo's Tea Company, a renowned sweet tea maker. While the specific financial details of the agreement remain undisclosed, this collaboration marked the beginning of Nix's foray into endorsement deals. During the same year, Nix expanded his endorsement portfolio by joining Topps, a well-known trading rights company. This strategic move solidified his position as a promising college football star, placing him alongside other notable athletes such as Bryce Young, Stetson Bennett, and Caleb Williams, who also became part of the company's roster of endorsees.
Read More: Who are the Parents of Bo Nix?
Bo Nix's Current NIL Valuation
According to On3, it has reached an impressive $1.8 million, securing him the sixth spot among the highest-earning college football players through NIL partnerships. Additionally, he earned the esteemed rank of eighth among all college athletes in NIL earnings.
Bo Nix's Field Journey
Bo Nix's football career has been nothing short of exceptional. At Auburn, he immediately became the starting quarterback in 2019, showcasing his impressive throwing skills and mobility. In his first year, Nix recorded 2,542 passing yards and 16 touchdowns, earning him the prestigious SEC Freshman of the Year title. His transfer to Oregon ahead of the 2022 season proved to be a beneficial move. Nix continued to thrive as the Ducks' quarterback, throwing for an outstanding 3,593 yards and 29 touchdowns. His performance played a crucial role in Oregon's 10-3 finish in 2022, earning him accolades and recognition from fans and experts alike.
Bo Nix's College Stats
Season | Games | Passing | Rushing | ||||||||||||
| GP | GS | Record | Cmp | Att | Pct | Yds | Avg | TD | Int | Rtg | Att | Yds | Avg | TD | |
| Auburn Tigers | |||||||||||||||
| 2019 | 13 | 13 | 9−4 | 217 | 377 | 57.6 | 2,542 | 6.7 | 16 | 6 | 125 | 97 | 313 | 3.2 | 7 |
| 2020 | 11 | 11 | 6−5 | 214 | 357 | 59.9 | 2,415 | 6.8 | 12 | 7 | 123.9 | 108 | 388 | 3.6 | 7 |
| 2021 | 10 | 10 | 6−4 | 197 | 323 | 61 | 2,294 | 7.1 | 11 | 3 | 130 | 57 | 168 | 2.9 | 4 |
| Oregon Ducks | |||||||||||||||
| 2022 | 13 | 13 | 10–3 | 294 | 409 | 71.9 | 3,593 | 8.8 | 29 | 7 | 165.7 | 89 | 510 | 5.7 | 14 |
| 2023 | 14 | 14 | 12–2 | 364 | 470 | 77.4 | 4,508 | 9.6 | 45 | 3 | 188.3 | 53 | 228 | 4.3 | 6 |
| Career | 61 | 61 | 43–18 | 1,286 | 1,936 | 66.4 | 15,352 | 7.9 | 113 | 26 | 149.6 | 405 | 1,613 | 4 | 38 |
Read More: How old is Bo Nix?
FAQs on Bo Nix
A. Bo Nix's annual NIL value is estimated to be around $1.8 million.
A. Bo Nix has partnered with brands like Milo's Tea Company, Topps, Bojangles, and Bose through NIL deals.
A. Bo Nix's first NIL deal was signed in 2021, marking the beginning of his journey into brand partnerships.
A. Bo Nix's NIL (Name, Image, Likeness) deal is estimated to be worth $1.8 million.
A. Bo Nix went to the Auburn University in 2019-2021 and then transferred to the University of Oregon in 2022-2023.
