How much is Caleb Williams NIL deal worth?

Caleb Williams is one of the brightest prospects in college football as of now. The young quarterback is playing for the USC Trojans and is in his junior year of college. Williams won the Heisman Trophy winner (2022) at USC Trojan. He then decided to transfer to USC following his coach at Oklahoma as he thought it would be the best path for him.

Caleb Williams was regarded as the best quarterback in college football by Sports Illustrated and was the top recruit in the class of 2021. He is rated as a five-star recruit who, if selected in the NFL draft, has a tremendous chance of succeeding.

In addition to moving forward on the pitch, Caleb Williams is also active off it. The quarterback is well-known on social media and has a great sense of style. As a young football player, he has already made remarkable strides with numerous entrepreneurial endeavors that will help him guarantee his financial future. That Caleb Williams will become a major football star is not a surprise. Let us take a look at Caleb Williams's Name, Image, Likeness (NIL) deals and how the young quarterback is handling his finances along with his football career.

Quarterback Caleb Williams announced on January 15, 2024, via social media, that he's entering the NFL draft after two successful seasons at USC. Regarded as a top prospect, he's expected to be the No. 1 pick.

Also Read: Caleb Williams Parents

Caleb Williams NIL Deal 2024

Caleb Williams, the 2022 Heisman Trophy winner, made a significant amount of money $10 million through his NIL deals during his final two seasons at USC. According to The Athletic, Williams earned around $10 million in endorsements, making him potentially the highest-compensated player in college football at that time. This income included various endorsement deals and NIL agreements.

College athletes can now start earning through their name, image, and likeness, which constitutes what is known as NIL deals. Before the start of his second season last year, the starting quarterback for the USC Trojans and the No. 1 returning player in college football signed several NIL contracts. Williams' market is much greater coming into his junior year now that he has a Heisman Trophy in his possession.

Caleb Williams is allied with some of the most notable brands in the industry like:

• Athletic Brewing Company

• AT&T

• Dr. Pepper
• Nissan

• Beats by Dr. Dre

• AC+ION Water

• Wendy's

• Alo Yoga

• Hawkins Way Capital

• Fanatics

When signing his NIL, Caleb Williams likes to develop a genuine relationship with the brand he is signing with. Caleb Williams has the aid of trusted confidants who help him evaluate and negotiate deals that align with him. He asks questions like whether he would like to use the brand or whether he can help the brand grow and how the products of a certain brand are.

Caleb Williams Brand Endorsement Deals

Caleb Williams NIL deals mostly consist of brand endorsement deals for some of the largest brands in the nation. Caleb Williams is probably the most marketable college football player and he makes use of his on-field performances to act as a trusted image for any brand he endorses.

Caleb Williams currently has partnerships with brands like Dr Pepper, Nissan, Wendy's, United, Beats by Dre, PlayStation, Alo, and Neutrogena. However, he has not yet signed an athletic-apparel endorsement deal, which is typically one of the most lucrative types of endorsements.

Caleb was the most excited about endorsing Beats by Dr. Dre because he is a great fan of the products. Apart from his affinity for the brand, Caleb was also genuinely happy about being able to provide Beats headphones to the entire athletic department staff in the college along with his teammates.

Also Read: Caleb Williams's Girlfriend

Caleb Williams's Net Worth

Caleb Williams's estimated net worth is $3 million by 2024, mainly from his lucrative NIL deals which are worth around $3-4 million, and his earnings from USC's quarterback. Caleb Williams ranks second in the College Football NIL rankings. Apart from various endorsement deals, Caleb WIlliams has also walked the ramp for fashion brands like Hugo Boss. He is a youthful entrepreneur who finances numerous emerging businesses including his own clothing line named Caleb Williams Apparel.